Post from X (Twitter)

Analysis: Small Business Saturday Tweet (2017-11-25)

This is a routine, formulaic holiday promotional tweet for Small Business Saturday. It contains no personal voice, no emotional reactivity, and no substantive psychological content.

Authorship

Trump was at Mar-a-Lago (EST, UTC-5), making local time ~2:41 PM — squarely business hours. The post is polished, uses proper hashtags (#SmallBusinessSaturday, #SmallBiz, #ShopSmall), correct grammar, and reads as standard political communications boilerplate. Almost certainly aide-written (likely Dan Scavino or comms staff).

Psychological Content

Minimal. This is institutional messaging with no personal affect, no targets, no grievances, and no self-reference beyond the implied presidential role. The contrast with the previous day's posts — which included narcissistic supply-seeking (Time Magazine), threat rhetoric (WALL, BAN), and grandiosity ("I will get it all done") — is stark and consistent with a staff-drafted post.

Rhetorical Notes

Standard political framing: "JOB creators" (caps for emphasis), community appeal, patriotic branding ("America's"). The ALL-CAPS "JOB" is the only stylistic element that could reflect Trump influence, but single-word capitalization is also common in political social media generally.