Post from X (Twitter)

Analysis: Macy's Boycott Engagement Post (2015-07-08)

This is a low-intensity engagement post where Trump quote-tweets a supporter who closed their Macy's account, adding "Me too. No more shopping at Macy's." This follows Macy's dropping Trump's clothing line after his controversial comments about Mexican immigrants.

Authorship

Posted at 15:54 UTC = 11:54 AM ET. Trump was likely in New York (heading to California that weekend per prior post). Business hours, simple content — could be either Trump or aide, but the casual "Me too" and boycott participation feel authentic.

Psychological State

This is a retaliatory gesture against Macy's framed as solidarity with supporters. The underlying dynamic is narcissistic injury (Macy's severed ties) processed through devaluation ("No more shopping") and communal framing (joining the boycott alongside followers). The "Me too" creates pseudo-communion — he positions himself as a regular consumer alongside his base, despite being the brand owner who was dropped.

Rhetorical Function

Amplifying supporter boycott activity serves multiple purposes: rewards follower loyalty, signals consequence for companies opposing him, and reframes his being dropped as a voluntary consumer choice. This is a mild DARVO element — he was dropped by Macy's but positions himself as the one rejecting them.