World Cup already sets new attendance record, will shatter total attendance mark by end of tourney: https://www.sportsbusinessjournal.com/Articles/2026/06/26/world-cup-already-sets-new-attendance-record-will-shatter-total-attendance-mark-by-end-of-tourney/" rel="nofollow noopener noreferrer" target="_blank">https://www.sportsbusinessjournal.com/Articles/2026/06/26/world-cup-already-sets-new-attendance-record-will-shatter-total-attendance-mark-by-end-of-tourney/