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(crowd cheering) (gentle music) ♪ You can be the greatest ♪ ♪ You can be the best ♪ ♪ You can be the king come banging on your chest ♪ ♪ You can beat the world ♪ ♪ You can beat the war ♪ ♪ You can talk to God, go banging on his door ♪ ♪ You can throw your hands up ♪ ♪ You can beat the clock ♪ ♪ You can move a mountain ♪ ♪ You can break rocks ♪ ♪ You can be a master ♪ ♪ Don't wait for luck ♪ ♪ Dedicate yourself and you'll find yourself ♪ ♪ Standing in the hall of fame ♪ ♪ Yeah ♪ ♪ You can be the greatest ♪ ♪ You can be the king come banging on your chest ♪ (gentle music) ♪ And the world's gonna know your name ♪ ♪ Yeah ♪ ♪ 'Cause you're better with the broadest brain ♪ ♪ Yeah ♪ ♪ And the world's gonna know your name ♪ ♪ Yeah ♪ ♪ And you'll be on the walls of the whole faith ♪ ♪ You can roll the distance ♪ ♪ You can run the mile ♪ ♪ You can walk straight through hell with a smile ♪ ♪ You can be the hero ♪ ♪ You can go ♪ ♪ You can break it all, go back to things ♪ ♪ But never could be broke ♪ ♪ Yeah, do it for your people ♪ ♪ Do it for your product ♪ ♪ You're never gonna know if you never even try ♪ ♪ Do it for your country ♪ ♪ Do it for your name ♪ ♪ 'Cause they're gonna be your day ♪ ♪ When you're sitting in the hall of fame ♪ ♪ Yeah ♪ ♪ And the world's gonna know your name ♪ ♪ Yeah ♪ ♪ 'Cause you're better with the broadest brain ♪ ♪ Yeah ♪ ♪ And the world's gonna know your name ♪ ♪ Yeah ♪ ♪ And you'll be on the walls of the hall of fame ♪ ♪ Be a champion ♪ ♪ Be a champion ♪ ♪ Be a champion ♪ ♪ Be a champion of the hall of fame ♪ - You gotta tell 'em, shut up!

Transcribed automatically. Expect errors in names and numbers.

There's always been a mugshot phenomenon in American culture. Mugshots of iconic artists like Elvis or Frank Sinatra for decades had been put up as decor and barbershops, diners, pizza parlors. Jane Fonda's mugshot became the face of rebellion in the '70s, even made a fashion impact. Others wore their mugshots like a badge of honor, like John Lewis, who was arrested for protesting during the Civil Rights Movement. Martin Luther King Jr. was arrested 29 times for fighting for civil rights. And for decades, his mugshot has been used as a symbol of what happens when you stand up for something you believe in. But no mugshot will ever be as iconic as the mugshot of Donald J. Trump, the most famous man in the world. The first ever mugshot of a former president, Donald Trump's mugshot, has been the most sought-after image since the moment he rode down that golden escalator. Democrats in the media have been salivating at the thought of Donald Trump being booked in a jail cell. Just listen to how giddy and ghoulish MSNBC was last night. He will surrender himself for processing at an overcrowded jail with a reputation for violence and neglect, a jail that is accustomed to holding defendants facing charges up to and including violent crimes where stabbings are frequent. Actually, three people have lost their lives over the last month. That jail is where the disgraced ex-president of these United States is heading right now. Self-described journalist celebrated when Trump's mugshot was released. I still remember that he made five teenagers my age take a mugshot, that he wanted them not just take a mugshot, he wanted them dead. I despised Donald Trump because he, to me, signified the rich white guy in Manhattan that absolutely hated and despised me. People like Trump persecuted black and brown people in New York. It's what they did for fun. It's what they did for pleasure. So to me, this is justice. The fact that Manhattan didn't give him a mugshot, I thought was offensive. I think Fawny Willis is a hero. Even Joe Biden, who never answers questions, left his Lake Tahoe lair today to smirk. Have you seen Donald Trump's mugshot yet? His president, how do you want to know about that? I did see him tell me. What do you think? Thanks for the guy. That's the first time Biden's told the truth. It's a handsome mugshot. My wife says he looks fierce. He looks hard. But he doesn't look scared, does he? Doesn't look humiliated. He looks exactly the opposite of how the left thought he'd look. So the media, once they observed the impact of the image, now say it wasn't natural. It wasn't authentic, because the look was planned. The former president's team had actually discussed what they wanted that mugshot to look like prior to him going to the Fulton County Jail and taking it. And the former president himself ultimately decided that he wanted to look, quote, defiant. That is something that his advisors have told me. And he chose purposefully not to smile. How dare the former president think about how he's going to look in a photo? Sorry, we can't all be like Hunter and forget there's cameras everywhere. Or be like Joe Biden swallowing Jill's fingers. Can you believe the former president struck a determined glare after the Democrats arrested him for the fourth time? Why won't he just plead guilty and start serving his sentence? The press is now saying this about the mugshot. He wants you to look at him. Of course, the president enjoys flying around the country getting arrested by Democrat prosecutors. It's all a bid for attention, as if Donald Trump was having trouble drawing attention to himself. The man has literally made billions through self-promotion, marketing, and branding. Do you really think he spent the last couple of years thinking, you know, I was just president for four years. For that, I was a TV star. But the one thing I haven't done is a mugshot. That'll really get people to look at me. They compare his mugshot to Medusa. Once you look at him, your fate is already sealed. They go on to say, photos like this are typically exercises in enforced humility. Trump's the display of ongoing power. He treats his mugshot as our menace. So the media is worried they've created a monster. They understand how powerful imagery is. They traffic in imagery for a living. And they can feel the power of that picture. And they can't control it. It's not what they thought it would be. But no matter what they say about it, you can't lie to voters about a photograph. You don't need the media to interpret a photograph for you. They've lost their grip on the story. And they've handed Donald Trump a political gift that'll last a lifetime. Literally, everyone's talking about the mugshot, Democrats and Republicans. The media doesn't own the photo. The public owns it. And the memes are sensational. Here's this one showing a White House portrait of the mugshot being put up. Here's another one, Doug Life. The Trump mugshot's like the new Che Guevara t-shirt. The image represents something. You feel something when you see it. It's iconic. It's infamous. And the media feels it too. One image that will be cemented in history. I mean, how many images are there of Donald Trump? He is maybe the most famous person on the planet. But this particular photo with the Fulton County-- you can tell me exactly what this is, emblazoned on the corner there. That is going to be iconic and infamous. They are going to embrace it. And they are going to use it as the ultimate example of his entire campaign, which is, they're out to get me. The mugshot's already being capitalized on. I mean, Democrats are fundraising off it. But Donald Trump is already selling t-shirts, coozies, mugs, car magnets on the site. It is jet fuel for the campaign. And ironically, for his legal defense fund. Independent sellers are printing the mugshot on coffee mugs. Anything with the Trump mugshot's a hot commodity. Wait until Halloween. You're going to see the Trump mugshot costume. You're going to see Trump mugshot flags at tailgates, Trump mugshot birthday cakes, Trump mugshot bikinis. And it's tapping into something real. Just look at urban Atlanta yesterday when Trump's motorcade drove by. The mugshot's turned Trump into a sympathetic character in black America. Don't underestimate the power of a famous mugshot. Yes, you better believe it. Look what happened to Martha Stewart. She caught that felony. She goes to all the cookouts with Snoop Dogg. Bro, Trump is a brother now. You go to jail in zone six Atlanta, you a brother. Straight up, I'm sorry, you can say what you want. But they [BLEEP] with people that went to jail. They [BLEEP] with people that been in the penitentiary. In elections, if 2% of the black vote swings to Republicans, Biden loses. Now Donald Trump's being seen as a martyr. Donald Trump, before he ran for president, was seen as a popular icon in black communities until the Democrat machine smeared him as racist. But now Trump represents someone persecuted by the man. And he represents the forgotten man. That is a powerful combination. The left's overzealous political prosecutions have backfired and turned Trump into a force of nature. The streets are talking about him. In a way, they've never talked about him before. Democrats thought the mugshot was going to be the end for Trump. But it may be the start of a new beginning.

Transcribed automatically. Expect errors in names and numbers.