# Post x_934507210385829888

- Post ID: `x_934507210385829888`
- Platform: X (Twitter)
- Posted: 2017-11-25T19:40:55.000Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/x_934507210385829888
- Analysis page: https://trump.fm/post/x_934507210385829888/analysis
- Audio narration: https://static.trump.fm/audio/x_934507210385829888.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> Happy #SmallBusinessSaturday!
>
> A great day to support your community and America’s JOB creators by shopping locally at a #SmallBiz. #ShopSmall https://t.co/pBQaBHvl7k

## Engagement

- Likes: 52,038
- Reposts: 11,353
- Replies: 0
- Views: unknown
- Metrics collected: 2026-01-31T23:43:13.384Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-03-12T01:58:14.899Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

## Analysis: Small Business Saturday Tweet (2017-11-25)

This is a routine, formulaic holiday promotional tweet for Small Business Saturday. It contains no personal voice, no emotional reactivity, and no substantive psychological content.

### Authorship
Trump was at Mar-a-Lago (EST, UTC-5), making local time ~2:41 PM — squarely business hours. The post is polished, uses proper hashtags (#SmallBusinessSaturday, #SmallBiz, #ShopSmall), correct grammar, and reads as standard political communications boilerplate. Almost certainly aide-written (likely Dan Scavino or comms staff).

### Psychological Content
Minimal. This is institutional messaging with no personal affect, no targets, no grievances, and no self-reference beyond the implied presidential role. The contrast with the previous day's posts — which included narcissistic supply-seeking (Time Magazine), threat rhetoric (WALL, BAN), and grandiosity ("I will get it all done") — is stark and consistent with a staff-drafted post.

### Rhetorical Notes
Standard political framing: "JOB creators" (caps for emphasis), community appeal, patriotic branding ("America's"). The ALL-CAPS "JOB" is the only stylistic element that could reflect Trump influence, but single-word capitalization is also common in political social media generally.

## Authorship Analysis

**Aide-Written** (score: 10%)

### Indicators

- Business hours (2:41 PM EST)
- Perfect grammar and spelling
- Professional hashtag usage (#SmallBusinessSaturday, #SmallBiz, #ShopSmall)
- Formulaic holiday messaging
- No personal voice or emotional content

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Maintenance

Sentiment: +0.60

### Clinical

**Malignant Narcissism:**
- Narcissistic: 10%
- Antisocial: 0%
- Paranoid: 0%
- Sadism: 0%

**Cognitive Complexity:**
- Complexity: 30%

**Parasocial Techniques:**
- community identification

## Tags

- small_business (50%)
- holiday_messaging (80%)
- aide_authored (90%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**A Quiet Holiday Weekend: Routine Messaging with a CFPB Power Play**

A light posting day from Mar-a-Lago during Thanksgiving weekend, with just five posts spread across the afternoon. The main focus was the ongoing battle over leadership of the Consumer Financial Protection Bureau, which Trump framed as a rescue mission. He also took a swipe at CNN International and promoted Small Business Saturday. Overall mood was calm, self-assured, and notably low-energy for a Saturday.

Full digest for 2017-11-25: https://trump.fm/date/2017-11-25/analysis

## Citation

- APA: Trump, D. J. (2017, November 25). Happy #SmallBusinessSaturday! A great day to... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_934507210385829888
- MLA: Trump, Donald J. "Happy #SmallBusinessSaturday! A great day to support your..." X (Twitter), 25 Nov. 2017. trump.fm, https://trump.fm/post/x_934507210385829888. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, "Happy #SmallBusinessSaturday! A great day to support your...," X (Twitter), November 25, 2017, archived at trump.fm, https://trump.fm/post/x_934507210385829888.

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- Analysis as JSON: https://trump.fm/api/analysis/x_934507210385829888
- All citation formats: https://trump.fm/api/cite/x_934507210385829888
- Same day: https://trump.fm/date/2017-11-25
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