# Post x_835817351178301440

- Post ID: `x_835817351178301440`
- Platform: X (Twitter)
- Posted: 2017-02-26T11:42:39.000Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/x_835817351178301440
- Analysis page: https://trump.fm/post/x_835817351178301440/analysis
- Audio narration: https://static.trump.fm/audio/x_835817351178301440.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!

## Engagement

- Likes: 109,318
- Reposts: 21,792
- Replies: 0
- Views: unknown
- Metrics collected: 2026-01-31T23:43:13.391Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-03-11T10:07:28.213Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

## Psychological Analysis: Post x_835817351178301440

### Context
Posted 2017-02-26 at 11:42 UTC. Trump was likely at Mar-a-Lago (EST, UTC-5), making this 6:42 AM — classic early-morning authentic Trump posting time. This follows the CPAC speech where he attacked media, and his announcement he would skip the White House Correspondents' Dinner.

### Content Analysis
The post attacks the New York Times for purchasing an advertising campaign (likely the "Truth" Super Bowl ad campaign the NYT ran in early 2017 to promote journalism). Trump frames this as desperation — a "failing" institution trying to rescue its "failing reputation." The directive "Try reporting accurately & fairly!" positions him as the arbiter of journalistic standards.

### Psychological Dynamics
The repeated use of "failing" (twice in one short post) is classic perseverative devaluation — a splitting defense that reduces a complex institution to a single dismissive adjective. This is a continuation of an extended campaign against the NYT specifically, which represents a narcissistic injury source (critical coverage).

### Rhetorical Techniques
- **Repetition/branding**: "failing" used as a permanent prefix, functioning as a nickname
- **Parenthetical devaluation**: "(a bad one)" — even the ad itself must be diminished
- **False framing**: Implies the NYT's reputation is in crisis requiring rescue
- **Imperative command**: "Try reporting accurately & fairly!" — positions self as authority over media

### Authorship
Strong authentic indicators: early morning timing, punchy aggressive style, characteristic repetition patterns, "&" encoding suggests direct posting.

## Fact Verification

| Claim | Verdict | Evidence |
|-------|---------|----------|
| "The NYT is 'failing'" | **False** | The NYT gained over 300,000 digital subscribers in Q4 2016 alone, its best quarter ever. Revenue and subscriptions were growing. |
| "First time NYT will take an ad to help save its reputation" | **Mostly False** | The NYT ran a 'Truth' brand campaign starting with a 2017 Oscar-night ad. Major newspapers routinely run brand advertising; this was not unprecedented or a sign of desperation. |

Overall Veracity: 10%

## Authorship Analysis

**Self-Written** (score: 95%)

### Indicators

- 6:42 AM local time - classic early morning pattern
- Repetitive 'failing' branding
- Punchy combative style
- Stream-of-consciousness quality
- Parenthetical aside mid-sentence

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Narcissistic Injury — Criticism (New York Times advertising campaign promoting journalism/truth)

**Rage:** Intensity 50% targeting New York Times
- Proportionality: 30%

Sentiment: -0.65

### Clinical

**Malignant Narcissism:**
- Narcissistic: 70%
- Antisocial: 20%
- Paranoid: 30%
- Sadism: 30%

**Defense Mechanisms:**
- devaluation (immature)
- projection (immature)
- denial (pathological)

**Cognitive Complexity:**
- Complexity: 30%

Cognitive Markers:
- perseveration

**Parasocial Techniques:**
- positioning self as media watchdog on behalf of audience
- inviting followers to share contempt for mainstream media

## Danger Assessment

**NONE**

### Gaslighting

- Framing a thriving institution as 'failing' to undermine public trust
- Implying NYT reporting is inaccurate without specific evidence

## Fact Checks (2)

_The model's verdicts from 2026-03-11._

> The NYT is 'failing'

**FALSE**

The NYT gained over 300,000 digital subscribers in Q4 2016 alone, its best quarter ever. Revenue and subscriptions were growing.

Sources: NYT Q4 2016 earnings report

> First time NYT will take an ad to help save its reputation

**MOSTLY FALSE**

The NYT ran a 'Truth' brand campaign starting with a 2017 Oscar-night ad. Major newspapers routinely run brand advertising; this was not unprecedented or a sign of desperation.

Sources: NYT 'The Truth Is Hard' campaign, February 2017

Overall Veracity: 10%

## Tags

- media-attack (90%)
- devaluation (80%)
- reality-distortion (60%)
- branding-as-weapon (70%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**Quiet Sunday at White House: Morning Jabs Give Way to Russia Defensiveness**

A low-key Sunday at the White House saw Trump open with early-morning attacks on Democrats over the DNC leadership race and familiar shots at the New York Times. The tone sharpened in the afternoon when he turned to the Russia investigation, dismissing it as fabricated and pivoting to blame Democrats and the media. The day closed with a routine staff-written announcement about a governors' dinner, suggesting the posting impulse had burned itself out by mid-afternoon.

Full digest for 2017-02-26: https://trump.fm/date/2017-02-26/analysis

## Citation

- APA: Trump, D. J. (2017, February 26). For first time the failing @nytimes will take an... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_835817351178301440
- MLA: Trump, Donald J. "For first time the failing @nytimes will take an ad (a bad..." X (Twitter), 26 Feb. 2017. trump.fm, https://trump.fm/post/x_835817351178301440. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, "For first time the failing @nytimes will take an ad (a bad...," X (Twitter), February 26, 2017, archived at trump.fm, https://trump.fm/post/x_835817351178301440.

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- Analysis as JSON: https://trump.fm/api/analysis/x_835817351178301440
- All citation formats: https://trump.fm/api/cite/x_835817351178301440
- Same day: https://trump.fm/date/2017-02-26
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