# Post x_835817351178301400

- Post ID: `x_835817351178301400`
- Platform: X (Twitter)
- Posted: 2017-02-26T16:42:39.000Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/x_835817351178301400
- Analysis page: https://trump.fm/post/x_835817351178301400/analysis
- Audio narration: https://static.trump.fm/audio/x_835817351178301400.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately &amp, fairly!

## Engagement

- Likes: 0
- Reposts: 17,223
- Replies: 0
- Views: unknown
- Metrics collected: 2026-02-01T01:33:25.020Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-03-11T10:07:53.048Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

## Analysis: Attack on NYT Super Bowl Ad (Feb 26, 2017)

Trump criticizes the New York Times for running its first-ever television advertisement (the "Truth" ad that aired during the Oscars, not Super Bowl), framing it as desperation to save a "failing reputation." The post employs his characteristic "failing @nytimes" branding.

### Authorship
Posted at 11:42 AM EST (Trump was at Mar-a-Lago this weekend per CPAC/Florida rally schedule). Business hours, but the emotional reactivity, repetition of "failing," and characteristic attack style suggest authentic Trump. The `&amp,` encoding artifact (missing semicolon) suggests hasty composition.

### Psychological Analysis
This is a maintenance-level narcissistic supply post — routine media devaluation. The NYT ad (which promoted journalism and truth-telling) likely functioned as a mild narcissistic injury, as it implicitly positioned itself against his "fake news" narrative. His reframing of the ad as desperate reputation-saving is classic **distortion** — the NYT's subscriptions were actually surging post-election.

### Rhetorical Techniques
- Repetition of "failing" (brand anchoring/persuasion technique)
- Reframing opponent's strength as weakness (ad campaign → desperation)
- Imperative command ("Try reporting accurately") — dominance display
- Parenthetical dismissal "(a bad one)" — casual contempt

### Cognitive Notes
Coherent, on-message, no anomalies. Standard Trump media-attack template.

## Fact Verification

| Claim | Verdict | Evidence |
|-------|---------|----------|
| "The NYT is failing" | **False** | NYT added 296,000 digital subscribers in Q4 2016 alone, its best quarter ever. Revenue and subscriptions were growing. |
| "First time the NYT will take an ad" | **Mostly True** | The NYT ran a notable TV ad ('The Truth Is Hard') around the Oscars on Feb 26, 2017. It was their first major brand advertising campaign in years, though not literally their first ad ever. |

Overall Veracity: 40%

## Authorship Analysis

**Self-Written** (score: 75%)

### Indicators

- Emotional reactivity toward media target
- Characteristic 'failing' branding
- Encoding error suggesting hasty mobile composition
- Business hours but weekend at Mar-a-Lago

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Narcissistic Injury — Criticism (NYT advertising campaign promoting truth/journalism)

Sentiment: -0.60

### Clinical

**Malignant Narcissism:**
- Narcissistic: 50%
- Antisocial: 20%
- Paranoid: 20%
- Sadism: 20%

**Defense Mechanisms:**
- devaluation (immature)
- distortion (pathological)

**Cognitive Complexity:**
- Complexity: 40%

**Parasocial Techniques:**
- positioning audience against shared enemy
- imperative command implying shared standards

## Danger Assessment

**NONE**

### Gaslighting

- Characterizing NYT as 'failing' when subscriptions were surging post-election
- Reframing proactive ad campaign as desperate reputation repair

## Fact Checks (2)

_The model's verdicts from 2026-03-11._

> The NYT is failing

**FALSE**

NYT added 296,000 digital subscribers in Q4 2016 alone, its best quarter ever. Revenue and subscriptions were growing.

Sources: NYT Q4 2016 earnings report

> First time the NYT will take an ad

**MOSTLY TRUE**

The NYT ran a notable TV ad ('The Truth Is Hard') around the Oscars on Feb 26, 2017. It was their first major brand advertising campaign in years, though not literally their first ad ever.

Overall Veracity: 40%

## Tags

- media-attack (90%)
- nyt-devaluation (80%)
- brand-anchoring (70%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**Quiet Sunday at White House: Morning Jabs Give Way to Russia Defensiveness**

A low-key Sunday at the White House saw Trump open with early-morning attacks on Democrats over the DNC leadership race and familiar shots at the New York Times. The tone sharpened in the afternoon when he turned to the Russia investigation, dismissing it as fabricated and pivoting to blame Democrats and the media. The day closed with a routine staff-written announcement about a governors' dinner, suggesting the posting impulse had burned itself out by mid-afternoon.

Full digest for 2017-02-26: https://trump.fm/date/2017-02-26/analysis

## Citation

- APA: Trump, D. J. (2017, February 26). For first time the failing @nytimes will take an... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_835817351178301400
- MLA: Trump, Donald J. "For first time the failing @nytimes will take an ad (a bad..." X (Twitter), 26 Feb. 2017. trump.fm, https://trump.fm/post/x_835817351178301400. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, "For first time the failing @nytimes will take an ad (a bad...," X (Twitter), February 26, 2017, archived at trump.fm, https://trump.fm/post/x_835817351178301400.

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