# Post x_598196023907983360

- Post ID: `x_598196023907983360`
- Platform: X (Twitter)
- Posted: 2015-05-12T18:40:20.000Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/x_598196023907983360
- Analysis page: https://trump.fm/post/x_598196023907983360/analysis
- Audio narration: https://static.trump.fm/audio/x_598196023907983360.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> Entrepreneurs: Keep the big picture in mind. There are always opportunites and possibilities &amp; thinking too small can negate a lot of them.

## Engagement

- Likes: 237
- Reposts: 186
- Replies: 0
- Views: unknown
- Metrics collected: 2026-01-31T23:43:13.353Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-03-07T04:27:29.722Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

## Analysis: Entrepreneurial Advice Tweet (2015-05-12)

A generic motivational tweet directed at entrepreneurs, part of a series (paired with the earlier "Be passionate" tweet). This is routine brand-maintenance content consistent with Trump's long-running "business guru" persona.

**Authorship:** Almost certainly aide-written. Business hours (2:40 PM ET), polished grammar, generic motivational content, no emotional reactivity. Note the misspelling "opportunites" — minor but could indicate either a hasty aide or slight authentic touch. The ampersand usage and overall structure suggest a templated motivational series.

**Psychological State:** Neutral. No emotional triggers, no targets, no grievance. Pure brand maintenance during the pre-announcement period (June 2015 announcement approaching).

**Context:** This is part of Trump's "thought leader" content stream — positioning himself as a business authority. The simultaneous retweets of supporters urging him to run for president suggest the motivational content serves dual purpose: maintaining the businessman brand while building toward a political candidacy.

## Authorship Analysis

**Aide-Written** (score: 20%)

### Indicators

- Business hours posting (2:40 PM ET)
- Polished motivational format
- Part of templated series with earlier 'Be passionate' tweet
- Generic content with no emotional reactivity
- Minor typo 'opportunites' only slight counter-indicator

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Maintenance

Sentiment: +0.50

### Clinical

**Malignant Narcissism:**
- Narcissistic: 20%
- Antisocial: 0%
- Paranoid: 0%
- Sadism: 0%

**Cognitive Complexity:**
- Complexity: 30%

**Parasocial Techniques:**
- direct address to audience as peers

## Tags

- motivational (100%)
- brand_maintenance (90%)
- pre-candidacy (50%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**Pre-Campaign Runway: Late-Night Poll Celebration, Lone Media Attack, and a Day of Brand-Building in the Shadow of Unmentioned Tragedies**

On May 12, 2015 — five weeks before his formal presidential announcement — Donald Trump produced 25 posts across a 17.5-hour UTC window (1:10 AM to 6:40 PM Eastern). The day was overwhelmingly grandiose (23 of 25 posts) with only one genuine rage episode: a 1:44 AM attack on Washington Post journalist Chris Cillizza that spiked to 0.70 rage intensity but did not escalate into a spiral. The dominant psychological function was narcissistic supply-seeking, with Trump retweeting poll numbers, supporter endorsements, and flattering media coverage at a pace consistent with pre-candidacy momentum-building. The single rage post appears triggered by Cillizza's coverage of Trump's rising poll numbers — paradoxically, the very data Trump was celebrating in adjacent posts — suggesting the injury was not about the polls themselves but about perceived disrespect in the framing.

The day's most notable structural feature is a late-night posting cluster from 1:10 AM to 2:15 AM EDT (7 posts in 65 minutes), followed by approximately 6 hours and 45 minutes of silence presumably for sleep, before resuming at 9:00 AM. The afternoon saw a dense burst of 13 posts between 2:09 PM and 4:35 PM EDT, many with very low authorship scores (0.10–0.30), indicating heavy staff involvement in scheduling entrepreneurial platitudes, brand promotions, and campaign-positioning content. Two posts appear to be exact duplicates re-posted later in the evening (the Reagan comparison and the entrepreneur "big picture" post), suggesting either a scheduling tool error or intentional repetition for reach.

Strikingly absent from the day's output is any mention of two major events occurring on this date: the catastrophic Amtrak 188 derailment in Philadelphia (killing 8 people in a city 90 miles from Trump Tower) and a devastating 7.3 magnitude aftershock in Nepal (killing over 150). For someone positioning himself as a national leader, the complete omission of both tragedies — while finding time for three posts of generic entrepreneurial advice and multiple Tom Brady defenses — is psychologically consistent with a narcissistic framework in which external suffering holds no utility unless it can be instrumentalized for self-aggrandizement.

Full digest for 2015-05-12: https://trump.fm/date/2015-05-12/analysis

## Citation

- APA: Trump, D. J. (2015, May 12). Entrepreneurs: Keep the big picture in mind.... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_598196023907983360
- MLA: Trump, Donald J. "Entrepreneurs: Keep the big picture in mind. There are..." X (Twitter), 12 May. 2015. trump.fm, https://trump.fm/post/x_598196023907983360. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, "Entrepreneurs: Keep the big picture in mind. There are...," X (Twitter), May 12, 2015, archived at trump.fm, https://trump.fm/post/x_598196023907983360.

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