# Post x_306465882220146688

- Post ID: `x_306465882220146688`
- Platform: X (Twitter)
- Posted: 2013-02-26T18:08:54.000Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/x_306465882220146688
- Analysis page: https://trump.fm/post/x_306465882220146688/analysis
- Audio narration: https://static.trump.fm/audio/x_306465882220146688.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> .....you keep forgetting to mention the fragrance, "Success"!

## Engagement

- Likes: 18
- Reposts: 42
- Replies: 0
- Views: unknown
- Metrics collected: 2026-01-31T23:43:13.307Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-02-18T20:40:02.812Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

# Psychological Analysis: February 26, 2013 Tweet

## Context & Authorship

**Local Time:** 1:08 PM EST (New York)  
**Authorship:** Authentically Trump (confidence: high)

This tweet, posted in the afternoon, is part of an extended series from February 26, 2013. Earlier tweets that day show Trump defending Yahoo CEO Marissa Mayer's decision to end work-from-home policies and attacking a critic named "Go Angelo" who was "hopelessly attacking" him regarding Macy's. This tweet appears to be a reply—likely to media coverage or an interviewer discussing the Macy's controversy.

The ellipsis opening, informal tone, seamless pivot from defense to self-promotion, and afternoon timing all support authentic authorship.

## Fact Verification

| Claim | Verdict | Evidence |
|-------|---------|----------|
| "Trump had a fragrance called 'Success'" | **True** | Success by Trump was launched in 2011-2012 as a Macy's exclusive fragrance for men, created by perfumer Yann Vasnier |

Overall Veracity: 100%

## Longitudinal Context

Trump's **Success by Trump** fragrance line launched in 2011-2012 as a [Macy's exclusive](https://www.macys.com/shop/product/success-by-trump-fragrance-collection-for-men-a-macys-exclusive?ID=669005). By February 2013, he was actively promoting it while simultaneously dealing with critics attacking his Macy's relationship (likely related to political positions or controversies that would eventually lead Macy's to [drop his products in 2015](https://www.ms.now/msnbc/trump-success-no-more-perfume-maker-drops-mogul-scent-msna635431)).

## Multi-Level Personality Analysis

### Level 1: Dispositional Traits (Big Five)

**Extraversion (High):** Assertiveness in demanding publicity; positive affect maintained even when correcting oversight.

**Agreeableness (Low):** Mild scolding of audience ("you keep forgetting"); framing as their error, not his compulsion.

**Conscientiousness (Mixed):** Achievement-striving evident in monitoring media coverage to ensure his ventures receive mention; however, impulsiveness in inability to let context dictate communication.

**Neuroticism (Low in this instance):** No anxiety or hostility; confident, playful tone.

**Openness (Low):** Rigid association of self-worth with commercial brand mentions; inability to separate identity from business ventures.

### Level 2: Characteristic Adaptations

**Primary Motive:** Agency > Achievement/Status  
This tweet is entirely about ensuring recognition of his commercial success. The fragrance name "Success" is strategically chosen—every mention reinforces his success narrative.

**Schema of Self:** Business mogul whose achievements merit constant acknowledgment; someone whose commercial ventures are newsworthy regardless of journalistic context.

**Schema of Others:** Media/audience members who need reminding of his accomplishments; somewhat forgetful but well-meaning ("keep forgetting" rather than "deliberately ignoring").

**Schema of World:** A marketplace of attention where he must vigilantly ensure his "wins" receive proper recognition.

### Level 3: Narrative Identity

**Protagonist Role:** Successful businessman-entrepreneur whose achievements deserve recognition; benevolent corrector of media oversights.

**Identity Claims:** "I am successful enough that my fragrance line is newsworthy"; "I am important enough that discussions of Macy's should include my products."

**Contrasting Other:** Those who forget or omit his achievements (passive, forgetful media).

**Narrative Sequence:** Neutral maintenance narrative—no redemption or contamination arc, simply ongoing management of his brand narrative.

### Level 4: Clinical Indicators

**Narcissistic Features (Moderate):**
- **Need for admiration:** Cannot allow Macy's discussion without mention of his product
- **Sense of entitlement:** Assumes his fragrance merits mention in any Macy's-related coverage
- **Grandiosity (mild):** Expectation that his commercial ventures are inherently newsworthy

**State:** Grandiose (not vulnerable/defensive)

**Trigger:** Supply-seeking. Someone (likely media) was discussing Trump's Macy's relationship—possibly in context of the "Angelo" criticism—without mentioning his Success fragrance line sold there.

## Psychological Dynamics

**Defense Mechanisms:**
- **Rationalization (neurotic level):** Frames compulsive self-promotion as necessary correction of oversight rather than narcissistic need for recognition

**What this reveals:** Trump cannot tolerate any discussion of his business relationships (Macy's) without insertion of self-promotional content (the fragrance). The phrase "you keep forgetting" suggests either: (1) he has repeatedly reminded this person/entity to mention the fragrance, or (2) he's framing it as repeated oversight to justify his interjection. 

This demonstrates the fusion of identity with brand. For Trump, Macy's ≠ just a retail partner; Macy's = platform for his Success fragrance. Any discussion of the former must include the latter.

**Tone Analysis:** The exclamation point and "keep forgetting" phrasing create a gently chiding, almost playful tone—like reminding a friend of something obvious. This softens what is essentially a demand for publicity while maintaining his authority as the one correcting an error.

## Rhetorical Analysis

**Strategic Elements:**

1. **Ellipsis opening:** Creates illusion of ongoing conversation, positions audience as intimates

2. **"You keep forgetting":** 
   - Establishes Trump as authority correcting error
   - Implies repetition (whether true or not)
   - Frames omission as forgetfulness vs. irrelevance
   - Gentle reproach rather than harsh criticism

3. **Quotation marks around "Success":** 
   - Proper noun designation
   - Semantic emphasis—the word itself connotes achievement
   - Strategic brand naming: every mention = success association

4. **Exclamation point:** Adds playful energy, enthusiasm, softens the correction

**Propaganda Technique:** Repetition by implication—"keep forgetting" suggests multiple prior mentions, planting the idea that the fragrance has been important context all along.

**Semantic Coupling:** The fragrance name "Success" is psychologically strategic. Discussing "Success by Trump" automatically activates success associations with Trump's identity.

## Danger Assessment

**Level:** None

No threatening content, eliminationist language, or mobilization rhetoric.

## Comparative Notes

This 2013 tweet demonstrates patterns that persist throughout Trump's communication: 

1. **Brand-self fusion:** Complete inability to separate personal identity from commercial ventures
2. **Compulsive self-promotion:** Even defensive contexts become opportunities for promotion
3. **Vigilant attention monitoring:** Actively tracks whether media mentions his achievements
4. **Reframing as correction:** Self-promotion presented as correcting others' oversights

The tone is notably lighter and more playful than later political tweets, consistent with pre-political Trump's more purely commercial self-promotion without the grievance intensity of later years.

---

**Sources:**
- [Success by Trump Fragrance at Macy's](https://www.macys.com/shop/product/success-by-trump-fragrance-collection-for-men-a-macys-exclusive?ID=669005)
- [Success Trump cologne - Fragrantica](https://www.fragrantica.com/perfume/Trump/Success-13419.html)
- [Trump's latest fragrance venture - ABC News](https://abcnews.com/US/trumps-latest-business-venture-fragrance-winning/story?id=123376093)

## Authorship Analysis

**Self-Written** (score: 100%)

### Indicators

- Posted at 1:08 PM EST (6:08 PM UTC) - daytime/afternoon hours
- Part of extended multi-tweet thread on same day
- Ellipsis opening suggests stream-of-consciousness continuation
- Informal, conversational tone with exclamation point
- Self-promotional interjection about personal business venture

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Supply Seeking (Media coverage of Macy's controversy omitting favorable mention of his products)

Sentiment: +0.50

### Clinical

**Malignant Narcissism:**
- Narcissistic: 40%
- Antisocial: 10%
- Paranoid: 20%
- Sadism: 0%

**Defense Mechanisms:**
- rationalization (neurotic)

**Cognitive Complexity:**
- Complexity: 30%

**Parasocial Techniques:**
- Direct, informal address suggests intimacy/familiarity with audience
- Exclamation point creates enthusiastic, friendly tone
- Assumes audience interest in his business ventures

## Fact Checks (1)

_The model's verdicts from 2026-02-18._

> Trump had a fragrance called 'Success'

**TRUE**

Success by Trump was launched in 2011-2012 as a Macy's exclusive fragrance for men, created by perfumer Yann Vasnier

Sources: https://www.macys.com/shop/product/success-by-trump-fragrance-collection-for-men-a-macys-exclusive?ID=669005; https://www.fragrantica.com/perfume/Trump/Success-13419.html

Overall Veracity: 100%

## Tags

- self-promotion (100%)
- brand-identity-fusion (90%)
- supply-seeking (80%)
- grandiose-state (60%)
- business-mogul-identity (70%)
- achievement-motive (80%)
- rationalization (50%)
- media-monitoring (70%)
- parasocial-intimacy (50%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**Pre-Campaign Blueprint: Trump Juggles Brand Promotion with Populist Coalition-Building and Controlled Aggression**

Trump spent the day bouncing between entertainment promotion and early political positioning. He pushed his upcoming Celebrity Apprentice premiere, celebrated his WWE Hall of Fame induction, and weighed in on the sequestration crisis, China's economic rise, and the GOP civil war between Karl Rove and the Tea Party. A notable flare-up came when he devoted several tweets to attacking an activist campaigning against his Macy's merchandise line, mixing class-based insults with the claim that the criticism actually helped his brand. The overall mood was self-assured and promotional, with scattered bursts of defensive anger that resolved quickly into more self-congratulation. In hindsight, the day reads like an early rough draft of his 2016 campaign playbook: anti-establishment, China-hawkish, ratings-obsessed, and ready to punch down at critics.

Full digest for 2013-02-26: https://trump.fm/date/2013-02-26/analysis

## Citation

- APA: Trump, D. J. (2013, February 26). .....you keep forgetting to mention the... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_306465882220146688
- MLA: Trump, Donald J. ".....you keep forgetting to mention the fragrance,..." X (Twitter), 26 Feb. 2013. trump.fm, https://trump.fm/post/x_306465882220146688. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, ".....you keep forgetting to mention the fragrance,...," X (Twitter), February 26, 2013, archived at trump.fm, https://trump.fm/post/x_306465882220146688.

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