# Post x_197379141358718980 - Post ID: `x_197379141358718980` - Platform: X (Twitter) - Posted: 2012-05-01T21:37:09.000Z (UTC) - Deleted: no - Repost: no - Canonical URL: https://trump.fm/post/x_197379141358718980 - Analysis page: https://trump.fm/post/x_197379141358718980/analysis - Audio narration: https://static.trump.fm/audio/x_197379141358718980.mp3 (a synthesized voice reading the post text, not a recording) ## Post text > My @SquawkCNBC interview discussing @BarackObama's #WHCD, my Scotland property &, @BarackObama using Bin Laden's death http://t.co/KPzXEn9E ## Engagement - Likes: 0 - Reposts: 20 - Replies: 0 - Views: unknown - Metrics collected: 2026-02-01T01:33:24.889Z (UTC) # Analysis _Machine-generated by trump.fm on 2026-02-06T18:36:01.114Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._ ## Summary This promotional tweet represents Trump's strategic response to being mocked at Obama's 2012 White House Correspondents' Dinner. While aide-written (professional formatting, business hours timing), the topic selection reveals Trump's psychological agenda: repairing narcissistic injury through media visibility and counterattacking Obama. The post demonstrates classic projection—Trump accuses Obama of "using" bin Laden's death politically while himself making political commentary on the topic across multiple media appearances. This defense mechanism allows Trump to attack Obama's motives while maintaining plausible deniability about his own defensive posture. Psychologically, this reflects Trump's characteristic injury-response pattern: when publicly humiliated (WHCD mockery), he amplifies media presence to reassert status and relevance. The juxtaposition of topics (Scotland property success + Obama criticism) serves dual purposes: demonstrating business accomplishment while delegitimizing rival's achievement. The narcissistic dynamics are textbook: grandiose state maintenance through self-promotion combined with devaluation of perceived aggressor (Obama). Rather than direct rage expression, Trump employs "going on offense"—positioning himself as serious political commentator whose analysis merits national platform. Notably, the claim that Obama politicized bin Laden's death is half-true: Obama campaign did feature the raid prominently, though this represents standard political practice of highlighting accomplishments. Trump's framing as exploitative "using" reveals his need to diminish Obama's legitimate foreign policy success while the sting of public mockery remains acute. # Psychological Analysis: Trump Tweet on CNBC Interview (May 1, 2012) ## Context and Timeline This tweet was posted on May 1, 2012, at 5:37 PM ET, during a politically charged period. The timing is significant for multiple reasons: 1. **White House Correspondents' Dinner (April 28, 2012)**: Just three days prior, President Obama delivered his annual WHCD speech, which included jabs at Trump and other political figures. This followed the more infamous 2011 WHCD where Obama extensively mocked Trump over birtherism while Trump sat in the audience—[an event some have suggested motivated Trump's eventual presidential run](https://www.pbs.org/wgbh/frontline/article/watch-inside-the-night-president-obama-took-on-donald-trump/). 2. **Bin Laden Anniversary (May 2, 2012)**: The tweet was posted one day before the one-year anniversary of Osama bin Laden's death. [The Obama campaign had been prominently featuring this foreign policy achievement, with VP Biden using the phrase "Osama bin Laden is dead and General Motors is alive"](https://www.npr.org/2012/05/02/151832679/gop-charges-obama-usesbin-laden-for-political-gain). [Republicans, including Romney, accused Obama of politicizing the raid for campaign advantage](https://www.cnn.com/2012/04/29/politics/campaign-wrap). 3. **Scotland Golf Course**: [Trump's Aberdeen golf course was scheduled to open in July 2012](https://en.wikipedia.org/wiki/Trump_International_Golf_Links,_Scotland), making May a relevant promotional period for the £100 million project he claimed would be "the world's greatest golf course." ## Authorship Attribution **Assessment: 85% aide-written, 15% Trump thematic input** ### Evidence for Aide Authorship: - **Timing**: Posted at 5:37 PM ET, consistent with business hours in New York - **Professional formatting**: Clean grammar, proper use of @ mentions and hashtags - **Promotional function**: Announcing media appearances is typical staff responsibility - **Platform strategy**: Using #WHCD hashtag shows sophisticated engagement strategy ### Evidence for Trump's Thematic Direction: - **Topic selection**: The specific focus on "Obama using Bin Laden's death" reflects Trump's personal preoccupations - **Defensive agenda**: Responding to WHCD mockery through media counteroffensive - **Message framing**: The attack angle on Obama suggests Trump's editorial input This represents a hybrid model common in Trump's 2012 social media strategy: professional staff composition with Trump directing themes and targets. ## Multi-Level Personality Analysis ### Level 1: Dispositional Traits (Big Five) **Extraversion (0.85)**: The post demonstrates high assertiveness and excitement-seeking through media engagement. Trump positions himself as a sought-after commentator on major political events, showcasing the assertiveness facet of extraversion. **Agreeableness (0.15)**: Very low. The post displays antagonism toward Obama, implicit criticism of his motives, and no evidence of modesty or trust. The devaluation of Obama's foreign policy achievement reflects low tender-mindedness. **Conscientiousness (0.5)**: Moderate. The professional media tour shows some achievement striving and organization, but the primarily reactive nature (responding to being mocked) rather than proactive agenda-setting suggests middle range. **Neuroticism (0.65)**: Moderately high, particularly the angry hostility facet. While the post maintains composed surface, the underlying motivation (response to narcissistic injury from WHCD mockery) reveals emotional reactivity and vulnerability to perceived slights. **Openness (0.3)**: Low, particularly in values rigidity. The post shows closed thinking patterns: Obama's campaign use of bin Laden is "using" (cynical) while Trump's media commentary on same topic is legitimate analysis. ### Level 2: Characteristic Adaptations **Dominant Motive: Status (Agency cluster, 0.9)** This post is fundamentally about status restoration. After being publicly mocked at the WHCD, Trump demonstrates his continued relevance and media access. The motive structure reveals: - **Power**: Asserting ability to shape political narrative through media platform - **Achievement**: Referencing Scotland property success alongside political commentary - **Status**: Repairing reputational damage from being ridiculed by demonstrating media importance **Communion motives (0.1)**: Virtually absent. No evidence of concern for relationships, belonging, or care for others. **Schemas revealed:** - **Self-schema**: Important figure whose analysis merits national platform; successful businessman - **Other-schema**: Obama as cynical political operator who exploits even solemn events - **World-schema**: Media landscape as arena for status competition; business success as legitimizing credential ### Level 3: Narrative Identity **Protagonist Role**: Successful businessman and political commentator Trump casts himself in dual roles that reinforce each other. The Scotland property reference establishes business credibility, while the political commentary establishes political credibility. This narrative positions him as someone who has succeeded in business and therefore merits being heard on political matters. **Narrative Sequence**: Redemption arc (implicit) While not explicitly stated, the structure suggests a redemption sequence: - Contamination: Being mocked at WHCD - Redemption: Demonstrating continued relevance through major media appearances The post functions as evidence that the mockery didn't diminish his standing—he remains sought after by major networks. **Identity Claims**: 1. "I am important enough that CNBC and Fox want my analysis" 2. "I am a successful international businessman (Scotland property)" 3. "I am a legitimate Obama critic with substantive points" **Contrasting Other**: Barack Obama Obama serves as the negative reference point against which Trump defines himself. Where Obama is portrayed as cynically exploitative (using bin Laden's death politically), Trump positions himself as offering straight analysis. This contrast is psychologically necessary to elevate Trump's own status. ### Level 4: Clinical Indicators #### Malignant Narcissism Assessment **A. Narcissistic Personality Features (0.6)** Present but not extreme in this particular post: - **Grandiosity**: Moderate. Assumes his opinions merit national platform - **Need for admiration**: Implicit in media tour promotion - **Sense of entitlement**: Assumes right to critique sitting president - **Lack of empathy**: No acknowledgment of legitimate accomplishment in bin Laden raid - **Envy**: Likely underlying dynamic—Obama has presidential platform Trump lacks **B. Antisocial Features (0.3)** Mild: - **Deceitfulness**: The projection (accusing Obama of politicizing while doing same) shows some manipulation - No evidence of more severe antisocial features in this post **C. Paranoid Features (0.2)** Minimal in this specific post: - No overt suspiciousness or conspiracy thinking - Attack on Obama is within normal political discourse range **D. Ego-Syntonic Sadism (0.1)** Minimal: - No evidence of pleasure in cruelty in this post - Attack is relatively restrained for Trump **Overall Malignant Narcissism Assessment**: This post shows moderate narcissistic features but not the full malignant narcissism constellation. It represents a relatively controlled response to narcissistic injury rather than full rage expression. #### Narcissistic Dynamics **Trigger: Narcissistic Injury (Criticism)** The triggering event was Obama's WHCD mockery (both 2011 and 2012 events). Public humiliation in front of media and political elite constitutes severe narcissistic injury for someone with Trump's personality structure. **Narcissistic Rage Assessment**: - **Present**: Yes, but modulated - **Intensity**: 4/10 - **Proportionality**: 3/10 (media tour in response to jokes suggests disproportionate response) - **Target**: Barack Obama The rage is channeled into counteroffensive rather than direct expression. This represents more adaptive narcissistic defense than uncontrolled rage outburst. **Narcissistic State: Grandiose** Despite the underlying injury, Trump maintains grandiose presentation. The post asserts continued importance and relevance rather than acknowledging wound. This represents successful (from Trump's perspective) defense against vulnerable narcissistic state. **Response Pattern**: "Going on Offense" Rather than withdrawing or directly expressing rage, Trump employs media counteroffensive. This serves multiple functions: 1. Repairs narcissistic wound by demonstrating continued media access 2. Allows counterattack on Obama 3. Maintains grandiose self-presentation 4. Provides narcissistic supply through media attention #### Defense Mechanisms **1. Projection (Immature, Level 2)** **Evidence**: Trump accuses Obama of "using Bin Laden's death" for political purposes while simultaneously using the bin Laden topic for his own political media appearances. **Function**: This projection allows Trump to attack Obama while remaining unconscious of his own identical behavior. The mechanism protects self-image by attributing unacceptable motives to the other. **Clinical significance**: Projection is an immature defense typical of narcissistic personality organization. Its use here is notable but not pathological—it falls within range of common political discourse. **2. Devaluation (Immature, Level 2)** **Evidence**: Obama's legitimate foreign policy accomplishment (bin Laden raid) is implicitly devalued by framing it merely as political exploitation. **Function**: Devaluation protects against envy and wounded self-esteem. If Obama's achievement is reframed as cynical political calculation rather than genuine accomplishment, it poses less narcissistic threat. **Clinical significance**: Devaluation is characteristic of narcissistic personality structure. When combined with idealization (splitting), it represents unstable internal object relations. **3. Rationalization (Neurotic, Level 3)** **Evidence**: Trump rationalizes his media tour as substantive political commentary rather than defensive response to being mocked. **Function**: Provides socially acceptable explanation for behavior actually motivated by narcissistic injury. **Clinical significance**: Rationalization is higher-level defense than projection/devaluation. Its presence alongside more primitive defenses suggests mixed defense profile typical of narcissistic personality rather than more severe personality pathology. #### Cognitive Status **No markers of cognitive decline in this post.** The professional formatting and coherent structure likely reflect aide composition, making cognitive assessment from this post unreliable. For meaningful cognitive assessment, authentic Trump-written content from this period would need comparison with earlier baseline (1980s-90s interviews). ## Rhetorical Analysis ### Persuasion Devices 1. **Promotional Framing**: Presenting media appearances as noteworthy events worth announcing 2. **Topic Juxtaposition**: Mixing business success (Scotland) with political attacks (Obama) creates halo effect 3. **Hashtag Leveraging**: #WHCD inserts Trump into broader conversation about the dinner 4. **@ Mention Strategy**: Tags CNBC, Fox, and Obama to maximize visibility and engagement ### Propaganda Techniques 1. **Ad Hominem (Indirect)**: Rather than engaging Obama's bin Laden policy, attacks his motives 2. **Whataboutism (Implicit)**: Deflects from being mocked by attacking Obama's behavior 3. **Appeal to Cynicism**: Suggests Obama's bin Laden messaging is purely calculated, not genuine ### Social Media Strategy The post demonstrates sophisticated 2012-era Twitter strategy: - Multiple @ mentions for cross-pollination of audiences - Hashtag use for trending topic insertion - Linking to content (though link is now dead) - Topic bundling (Scotland + politics) to appeal to different follower segments ## Psychological Interpretation ### The Narcissistic Injury-Response Cycle This post exemplifies Trump's characteristic response pattern to narcissistic injury: **Phase 1: Injury** → Obama's WHCD mockery (especially painful because public, in front of elite audience) **Phase 2: Internal Threat** → Threat to grandiose self-image; risk of being seen as diminished **Phase 3: Defense Activation** → Multiple defenses mobilize: - Projection (Obama is the exploitative one) - Devaluation (Obama's achievement isn't that impressive) - Rationalization (I'm just offering legitimate analysis) **Phase 4: Counteroffensive** → Media tour to demonstrate continued relevance and importance **Phase 5: Grandiosity Restoration** → Post about media appearances repairs narcissistic wound ### The Projection Paradox The psychological centerpiece of this post is the projection: accusing Obama of "using" bin Laden's death while literally using the topic for political media appearances. This projection serves crucial defensive functions: 1. **Externalizes unacceptable impulse**: Rather than acknowledge own political exploitation, attributes it to Obama 2. **Moral superiority**: Positions self as legitimate critic rather than political operator 3. **Justifies aggression**: If Obama is exploitative, attacking him is righteous 4. **Maintains grandiose self-image**: Protects against awareness of own cynical calculation The projection is particularly notable because it's so transparent to external observers, yet psychologically necessary for the individual. This gap between internal experience and external reality is characteristic of narcissistic personality organization. ### Agency Dominance The motive structure reveals overwhelming dominance of agency (power, achievement, status) over communion (belonging, intimacy, care). **Agency indicators**: - Media platform assertion (power) - Business success reference (achievement) - Political commentary (status as credible voice) **Communion absence**: - No relationship building - No empathy or connection - No acknowledgment of others' legitimate feelings or achievements This extreme agency/communion imbalance is characteristic of narcissistic personality patterns and predictive of interpersonal difficulties. ## Fact-Checking ### Claim: Obama "using" Bin Laden's death politically **Verdict: Half True** **Evidence**: The Obama 2012 campaign did prominently feature the bin Laden raid: - [VP Biden regularly used the phrase "Osama bin Laden is dead and General Motors is alive"](https://www.npr.org/2012/05/02/151832679/gop-charges-obama-usesbin-laden-for-political-gain) - [Campaign ads questioned whether Romney would have ordered the raid](https://abcnews.go.com/Politics/OTUS/president-obama-thrusts-osama-bin-laden-center-election/story?id=16246124) - [Romney complained Obama was politicizing the issue, saying "even Jimmy Carter would have given that order"](https://www.cnn.com/2012/04/29/politics/campaign-wrap) **Context**: This represents standard political practice of highlighting presidential accomplishments during re-election campaigns. However, Republicans did view the anniversary-timed messaging as particularly aggressive politicization of national security. The characterization as cynical "using" is politically charged but reflects a real Republican criticism of Obama's campaign strategy. **Why "Half True" rather than "True"**: While Obama's campaign did feature the bin Laden raid prominently, describing this as "using" implies pure exploitation rather than legitimate highlighting of foreign policy accomplishment. The framing is tendentious, though based on real campaign behavior. ## Fact Verification | Claim | Verdict | Evidence | |-------|---------|----------| | "Obama using Bin Laden's death politically" | **Half True** | Obama campaign did prominently feature the bin Laden raid in 2012 campaign messaging, with VP Biden using the phrase 'Osama bin Laden is dead and General Motors is alive' and campaign ads questioning whether Romney would have ordered the raid. However, this is standard political practice - highlighting presidential accomplishments during re-election campaigns. Republicans accused Obama of politicizing the issue, particularly around the one-year anniversary. The characterization as 'using' is politically charged but reflects a real campaign strategy. | Overall Veracity: 50% ## Longitudinal Context ### Pattern Consistency (2012 Baseline) This post is highly consistent with Trump's 2012 behavioral patterns: 1. **Obama antagonism**: Throughout 2012, Trump regularly attacked Obama (see other same-day posts about Palestinians, EPA) 2. **Media engagement**: Trump frequently promoted his TV appearances during this period 3. **Business promotion**: Regular references to Trump Organization projects 4. **Birthism context**: Though not explicit here, Trump's 2012 Obama attacks often connected to birtherism ### WHCD as Recurring Injury The 2011 WHCD, where Obama extensively mocked Trump over birtherism, became a significant biographical moment. This 2012 post, responding to the 2012 WHCD, shows the wound remained active one year later. The recurring pattern: - 2011: Direct public humiliation while Trump in attendance - 2012: Continued mockery (though less targeted) - Trump's response: Media counteroffensive both years This suggests the WHCD mockery represented more severe narcissistic injury than typical political criticism. ## Clinical Significance Assessment **This post shows moderate clinical significance.** While it demonstrates narcissistic personality features (projection, devaluation, grandiosity maintenance), it represents relatively adaptive coping with narcissistic injury compared to more pathological responses (violent threats, complete reality distortion, uncontrolled rage). The post warrants documentation for longitudinal tracking of: 1. Narcissistic injury response patterns 2. Defense mechanism preferences 3. Agency/communion motive balance 4. Obama as persistent narcissistic threat However, it does not show marked deviation from Trump's 2012 baseline or indicators of acute psychological crisis. ## Danger Assessment **Danger Level: None** No indicators of: - Violence incitement - Dehumanizing language - Eliminationist rhetoric - Stochastic terrorism pattern - Calls to mobilization The post represents normal-range political criticism, albeit motivated by narcissistic dynamics. ## Summary This promotional tweet represents Trump's strategic response to being mocked at Obama's 2012 White House Correspondents' Dinner. While aide-written (professional formatting, business hours timing), the topic selection reveals Trump's psychological agenda: repairing narcissistic injury through media visibility and counterattacking Obama. The post demonstrates classic projection—Trump accuses Obama of "using" bin Laden's death politically while himself making political commentary on the topic across multiple media appearances. This defense mechanism allows Trump to attack Obama's motives while maintaining plausible deniability about his own defensive posture. Psychologically, this reflects Trump's characteristic injury-response pattern: when publicly humiliated (WHCD mockery), he amplifies media presence to reassert status and relevance. The juxtaposition of topics (Scotland property success + Obama criticism) serves dual purposes: demonstrating business accomplishment while delegitimizing rival's achievement. The narcissistic dynamics are textbook: grandiose state maintenance through self-promotion combined with devaluation of perceived aggressor (Obama). Rather than direct rage expression, Trump employs "going on offense"—positioning himself as serious political commentator whose analysis merits national platform. Notably, the claim that Obama politicized bin Laden's death is half-true: Obama campaign did feature the raid prominently, though this represents standard political practice of highlighting accomplishments. Trump's framing as exploitative "using" reveals his need to diminish Obama's legitimate foreign policy success while the sting of public mockery remains acute. --- ## Sources - [White House Correspondents' Dinner 2012: Obama outshines Kimmel and pokes fun at campaigns past and present, Secret Service, Donald Trump - The Washington Post](https://www.washingtonpost.com/lifestyle/style/white-house-correspondents-dinner-2012-obama-outshines-kimmel-and-pokes-fun-at-campaigns-past-and-present-secret-service-donald-trump/2012/04/30/gIQAOVLNrT_story.html) - [WATCH: Inside the Night President Obama Took On Donald Trump | FRONTLINE | PBS](https://www.pbs.org/wgbh/frontline/article/watch-inside-the-night-president-obama-took-on-donald-trump/) - [Obama Accused Of Politicizing Bin Laden's Death : NPR](https://www.npr.org/2012/05/02/151832679/gop-charges-obama-usesbin-laden-for-political-gain) - [GOP says Obama playing politics with bin Laden anniversary | CNN Politics](https://www.cnn.com/2012/04/29/politics/campaign-wrap) - [Romney: 'Even Jimmy Carter' would have ordered bin Laden attack | CNN Politics](https://edition.cnn.com/2012/04/30/politics/campaign-wrap/index.html) - [Politics of Bin Laden: Obama Makes 2011 Raid Focus of Debate - ABC News](https://abcnews.go.com/Politics/OTUS/president-obama-thrusts-osama-bin-laden-center-election/story?id=16246124) - [Trump International Golf Links, Scotland - Wikipedia](https://en.wikipedia.org/wiki/Trump_International_Golf_Links,_Scotland) ## Authorship Analysis **Self-Written** (score: 85%) ### Indicators - Posted at 5:37 PM ET (likely business hours in NYC) - Professional formatting with proper use of @ mentions and hashtags - Announcement of media appearance - typical aide task - Clean grammar and punctuation - However, topic selection (attacking Obama on bin Laden, defending self on WHCD) suggests Trump's editorial direction ## Psychological Profile ### State **Grandiose State** **Trigger:** Narcissistic Injury — Criticism (Obama's mockery at 2012 WHCD (and continued sting from 2011 WHCD humiliation)) **Rage:** Intensity 40% targeting Barack Obama - Proportionality: 30% Sentiment: -0.40 ### Clinical **Malignant Narcissism:** - Narcissistic: 60% - Antisocial: 30% - Paranoid: 20% - Sadism: 10% **Defense Mechanisms:** - projection (immature) - devaluation (immature) - rationalization (neurotic) **Cognitive Complexity:** - Complexity: 60% **Parasocial Techniques:** - Media accessibility - positioning self as available commentator on major issues - Agenda framing - making media rounds to shape narrative after being ridiculed - Counter-programming - responding to humiliation by asserting expertise and authority ## Fact Checks (1) _The model's verdicts from 2026-02-06._ > Obama using Bin Laden's death politically **HALF TRUE** Obama campaign did prominently feature the bin Laden raid in 2012 campaign messaging, with VP Biden using the phrase 'Osama bin Laden is dead and General Motors is alive' and campaign ads questioning whether Romney would have ordered the raid. However, this is standard political practice - highlighting presidential accomplishments during re-election campaigns. Republicans accused Obama of politicizing the issue, particularly around the one-year anniversary. The characterization as 'using' is politically charged but reflects a real campaign strategy. Sources: https://www.npr.org/2012/05/02/151832679/gop-charges-obama-usesbin-laden-for-political-gain; https://www.cnn.com/2012/04/29/politics/campaign-wrap; https://abcnews.go.com/Politics/OTUS/president-obama-thrusts-osama-bin-laden-center-election/story?id=16246124 Overall Veracity: 50% ## Tags - narcissistic_injury_response (80%) - projection (70%) - status_restoration (75%) - media_strategy (60%) - counter_programming (65%) - obama_antagonism (70%) - whcd_response (80%) - aide_promotional (85%) ## That day _From trump.fm's machine-generated digest of the day, not his words._ **One Year After Obama's Mockery, Trump Doubles Down on Political Commentator Persona** Trump spent a routine business-hours day promoting his media appearances and offering political commentary, all managed through a mix of aide-written and personal posts. The central thread was the one-year anniversary of Osama bin Laden's death, which Trump used to criticize Obama across multiple Fox News and CNBC interview promotions -- some posted twice for maximum reach. He also defended Rupert Murdoch amid the phone-hacking inquiry, attacked the EPA, and made a misleading claim that U.S. aid to Palestinians was "going to Hamas." The mood was consistently self-assured and politically combative, with no signs of distress or escalation. Full digest for 2012-05-01: https://trump.fm/date/2012-05-01/analysis ## Citation - APA: Trump, D. J. (2012, May 1). My @SquawkCNBC interview discussing... [Social media post]. X (Twitter). trump.fm. https://trump.fm/post/x_197379141358718980 - MLA: Trump, Donald J. "My @SquawkCNBC interview discussing @BarackObama's #WHCD,..." X (Twitter), 1 May. 2012. trump.fm, https://trump.fm/post/x_197379141358718980. Accessed 9 Oct. 2026. - Chicago: Donald J. Trump, "My @SquawkCNBC interview discussing @BarackObama's #WHCD,...," X (Twitter), May 1, 2012, archived at trump.fm, https://trump.fm/post/x_197379141358718980. ## For agents - Site overview: https://trump.fm/llms.txt - API specification: https://trump.fm/openapi.json - MCP server: https://trump.fm/mcp (search and fetch tools, no auth) - This post as JSON: https://trump.fm/api/posts/x_197379141358718980 - Analysis as JSON: https://trump.fm/api/analysis/x_197379141358718980 - All citation formats: https://trump.fm/api/cite/x_197379141358718980 - Same day: https://trump.fm/date/2012-05-01 - The record alone, without the analysis: https://trump.fm/post/x_197379141358718980.md?analysis=false _Markdown view of a trump.fm page. Post, analysis, date, feed, contradictions, search and about pages answer in markdown at their URL with `.md` appended (`/index.md` for the home page), or when sent `Accept: text/markdown`._