# Post ts_113618551122258874

- Post ID: `ts_113618551122258874`
- Platform: Truth Social
- Posted: 2024-12-08T18:11:45.163Z (UTC)
- Deleted: no
- Repost: no
- Canonical URL: https://trump.fm/post/ts_113618551122258874
- Analysis page: https://trump.fm/post/ts_113618551122258874/analysis
- Audio narration: https://static.trump.fm/audio/ts_113618551122258874.mp3 (a synthesized voice reading the post text, not a recording)

## Post text

> Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family. Go to https://gettrumpfragrances.com/. Merry Christmas, and Happy New Year!

## Media

- image: https://static-assets-1.truthsocial.com/tmtg:prime-ts-assets/media_attachments/files/113/618/551/080/331/221/original/819c98a01ce4293d.jpg

## Engagement

- Likes: 20,916
- Reposts: 6,076
- Replies: 1,925
- Views: unknown
- Metrics collected: 2026-02-01T01:19:51.326Z (UTC)

# Analysis

_Machine-generated by trump.fm on 2026-03-21T19:00:18.518Z (UTC): a model's reading of this post, not his words. Its psychological terms describe the language, not a clinical assessment of him._

# Post Analysis: Trump Fragrance Promotion ("Fight, Fight, Fight")
**Date:** 2024-12-08 | **Platform:** Truth Social | **Age:** 78

---

## Authorship Attribution

**Local time assessment:** At 18:11 UTC on December 8, Trump had returned (or was returning) from the Notre Dame reopening in Paris the prior day. By this posting time he was almost certainly stateside — most likely Mar-a-Lago (EST, UTC−5), placing this post at **1:11 PM local time** — solidly within business hours.

**Indicator breakdown:**
- 🟥 **Business hours** posting: 1:11 PM EST — primary aide-authorship signal
- 🟥 **Clean grammar, complete sentence structure** — no typos, no ellipses, no mid-thought breaks
- 🟥 **Explicit CTA with URL** — characteristic commercial post structure
- 🟩 **"us WINNING" (all-caps emotional fragment)** — authentic Trump voice marker
- 🟩 **"Fight, Fight, Fight"** — Trump's personal rally signature phrase from the Butler, PA assassination attempt (July 13, 2024), suggesting his personal direction/approval
- 🟡 **Holiday salutation** — could be either

**Assessment:** High probability of aide-drafted post (likely Scavino or communications staff) with Trump's creative input on the name and emotional hook. The "Fight, Fight, Fight" branding is too personally meaningful to have been aide-invented without direction; the clean execution and mid-afternoon timing suggest professional drafting around that creative seed.

---

## Psychological Analysis

### Trigger
This is a **supply-seeking / commercial maintenance** post with no apparent narcissistic injury trigger. The post is transactional: converting political and cultural capital into revenue. The psychological trigger is opportunistic — the fragrance product exists, the holiday season creates a natural promotional window, and the recent Paris trip (positive supply event) likely contributed to an expansive mood.

### Narcissistic State: Grandiose
The post is low-drama grandiosity — a routine expression of the narcissistic brand-extension enterprise. No vulnerability, no rage, no persecution narrative. The subject presents as a winner packaging his winning identity for purchase. The act of selling perfume named after himself, themed to a national audience's political identity, is grandiosity operationalized as a business model.

### The "Fight, Fight, Fight" Commodification
The most psychologically notable feature is the **commercialization of the assassination attempt narrative**. The Butler, PA rally (July 13, 2024) — where Trump raised his fist with blood on his face and the crowd chanted "Fight! Fight! Fight!" — is one of the most symbolically loaded moments of his political career. Branding a consumer fragrance with this phrase represents:

1. **Ego-syntonic conversion of trauma into triumph**: The near-death event is reframed as a commercial asset rather than a psychological weight
2. **Supply manufacturing**: The brand name converts a collective emotional experience into a loyalty-and-revenue mechanism
3. **Identity commodification**: Followers are offered the opportunity to *purchase* participation in the "WINNING" narrative — transactional parasocial bonding

This is consistent with Level 2 agency motive analysis: achievement and status actualized through commercial dominance, with no separation between political identity and personal brand.

### Defenses
Minimal defense mechanism engagement in this post. The closest observable pattern is **rationalization** — the fragrances "represent us WINNING" provides a quasi-ideological justification for what is, functionally, a celebrity merchandise transaction.

---

## Multi-Level Personality Framework

### Level 1: Dispositional Traits (Big Five)
- **Extraversion (high):** Promotional, attention-seeking, festive register
- **Agreeableness (low baseline, not triggered here):** Post is benign; no hostility expressed
- **Conscientiousness (low):** No deliberation visible; impulsive brand-extension
- **Neuroticism (low in this post):** Calm, positive affect; no anger or anxiety markers
- **Openness (low):** Recycling existing political identity into new commercial format

### Level 2: Characteristic Adaptations
- **Dominant motive:** Agency — commercial achievement, status extension
- **Schema:** Self as perpetual winner; followers as family/tribe deserving of gifts; politics and commerce as unified personal domain

### Level 3: Narrative Identity
- **Protagonist role:** Triumphant dealmaker/gift-giver
- **Narrative sequence:** Neutral-to-redemptive (assassination attempt → fragrance named after defiant survival → "WINNING")
- **Identity claims:** "I am someone who fights and wins; you can share in that identity"
- **Contrasting other:** Implicit (no direct enemy named); "us WINNING" implies a "them" losing

---

## Rhetorical Analysis

- **Brand-identity fusion:** "they represent us WINNING" — product purchase framed as political participation
- **Parasocial intimacy:** "Great Christmas gifts for the **family**" — the political tribe is addressed as kin
- **Tricolon repetition:** "Fight, Fight, Fight" — rhythmic, memorable, emotionally anchored
- **Holiday appeal:** Seasonal framing lowers sales resistance; gift-giving context softens commercial register
- **Us/them implicit framing:** "us WINNING" presupposes an opponent who is losing

No dehumanizing language. No violent imagery. No eliminationist rhetoric. Post is commercial in character.

---

## Fact Verification

| Claim | Verdict | Evidence |
|-------|---------|----------|
| "Trump has new perfumes and colognes called 'Fight, Fight, Fight'" | **True** | The Trump fragrance line including 'Fight Fight Fight' branded products was commercially active and publicly documented during this period. |
| "The fragrances 'represent us WINNING'" | **Unverifiable** | This is a subjective marketing claim, not a falsifiable factual proposition. |

Overall Veracity: 75%

## Cognitive Status

No markers of concern. Sentences are short and coherent — consistent with Trump's established speech baseline for commercial/brief communications. No word-finding difficulty, no tangentiality, no perseveration beyond the intentional rhetorical repetition of "Fight, Fight, Fight." Complexity is appropriately low for the genre (product promotion). No deviation from baseline warranting flagging.

---

## Danger Assessment

**Level: None.** Post contains no eliminationist language, no dehumanization, no target identification, no mobilization signals. Commercial promotion with positive-affect holiday framing.

---

## Summary

*Not clinically significant; summary omitted per protocol. Post represents routine commercial brand-extension activity within established narcissistic supply-generation pattern. Most notable feature is the commodification of the Butler assassination attempt moment ("Fight, Fight, Fight") as a consumer product name — psychologically consistent with ego-syntonic conversion of threatening experience into triumphant brand asset.*

## Authorship Analysis

**Uncertain** (score: 35%)

### Indicators

- Posted at 1:11 PM EST — business hours, primary aide indicator
- Clean grammar, no typos, complete sentence structure
- Explicit CTA with URL — professional commercial post format
- 'us WINNING' ALL CAPS fragment — authentic Trump voice marker
- 'Fight, Fight, Fight' — Trump's personal post-assassination-attempt signature phrase suggesting his creative direction

## Psychological Profile

### State

**Grandiose State**

**Trigger:** Supply Seeking (commercial opportunity / holiday season)

Sentiment: +0.72

### Clinical

**Malignant Narcissism:**
- Narcissistic: 40%
- Antisocial: 5%
- Paranoid: 0%
- Sadism: 0%

**Defense Mechanisms:**
- rationalization (neurotic)

**Cognitive Complexity:**
- Complexity: 25%

**Parasocial Techniques:**
- Addressing followers as 'family' — parasocial intimacy framing
- Shared identity purchase — 'us WINNING' invites followers to buy into collective triumph narrative
- Brand-identity fusion converts political loyalty into commercial transaction

## Fact Checks (2)

_The model's verdicts from 2026-03-21._

> Trump has new perfumes and colognes called 'Fight, Fight, Fight'

**TRUE**

The Trump fragrance line including 'Fight Fight Fight' branded products was commercially active and publicly documented during this period.

Sources: Public commercial record — gettrumpfragrances.com

> The fragrances 'represent us WINNING'

**UNVERIFIABLE**

This is a subjective marketing claim, not a falsifiable factual proposition.

Overall Veracity: 75%

## Tags

- commercial-promotion (95%)
- brand-identity-fusion (85%)
- supply-seeking (75%)
- assassination-attempt-commodification (80%)
- aide-authored (65%)
- grandiose-state (60%)
- holiday-framing (50%)
- parasocial-family-address (70%)
- low-intensity (90%)

## That day

_From trump.fm's machine-generated digest of the day, not his words._

**From Paris, Trump Claims Credit for Assad's Fall and Rewards Loyalty With White House Posts**

Trump posted from Paris following the Notre Dame reopening, spending the morning with a sweeping take on Assad's fall in Syria that pivoted into a pitch for himself as Ukraine peacemaker. The rest of the day was low-energy and largely staff-driven — a perfume ad, a batch of favorable media links, and a couple of video shares filled the afternoon and evening. The day closed with four transition appointments, most notably his personal attorney Alina Habba as White House Counselor, a pick that said more about loyalty than credentials. No anger, no attacks, no drama — just steady-state self-promotion from abroad.

Full digest for 2024-12-08: https://trump.fm/date/2024-12-08/analysis

## Citation

- APA: Trump, D. J. (2024, December 8). Here are my new Trump Perfumes & Colognes! I... [Social media post]. Truth Social. trump.fm. https://trump.fm/post/ts_113618551122258874
- MLA: Trump, Donald J. "Here are my new Trump Perfumes & Colognes! I call them..." Truth Social, 8 Dec. 2024. trump.fm, https://trump.fm/post/ts_113618551122258874. Accessed 9 Oct. 2026.
- Chicago: Donald J. Trump, "Here are my new Trump Perfumes & Colognes! I call them...," Truth Social, December 8, 2024, archived at trump.fm, https://trump.fm/post/ts_113618551122258874.

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