# Posts from Friday, September 14, 2012 20 posts on 2012-09-14. ## Day analysis Day analysis page: https://trump.fm/date/2012-09-14/analysis _Machine-generated by trump.fm on 2026-03-24T01:35:28.939Z (UTC): a model's reading of the day's posts, not his words. Its psychological terms describe the language, not a clinical assessment of him._ **Rappers, Redesigns, and Benghazi: A Day of Scattered Grandiosity and Opportunistic Attacks** Trump spent a busy Friday bouncing between self-congratulation, media attacks, and Obama criticism. The morning started with delight that rapper Mac Miller's "Donald Trump" song hit 67 million views, but within hours he was complaining that rappers should be paying him for using his name. The Benghazi crisis aftermath drove several pointed attacks on Obama and one troubling exchange where Trump endorsed a follower's anti-Muslim sentiment with "I wish they'd scram." The rest of the day was standard-issue grandiosity: promoting a CNBC interview, praising Derek Jeter, bashing Chris Matthews, and engaging followers. - Posts analyzed: 18 - Dominant state: grandiose - Narrative arc: stable - Aggregate rage level: 0.17 - Max danger level: elevated - Claims: 23 (8 false) - Era: Pre-Campaign # Daily Psychological Digest: September 14, 2012 ## Context and Setting Trump was almost certainly based in New York City on this date. He references The Apprentice's 13th season with shooting underway, promotes a CNBC Closing Bell interview, and discusses the Yankees — all consistent with his NYC base of operations. All times are converted to EDT (UTC−4) throughout this analysis. **Posting window:** 9:04 AM to 4:04 PM EDT — a seven-hour span entirely within normal business hours. No evidence of sleep disruption or unusual timing. --- ## I. Psychological State Tracking ### Dominant State: Grandiose (Stable) The day's dominant state is unambiguously **grandiose**, with 17 of 18 posts coded as such and one coded as "mixed." This represents Trump's 2012 pre-political baseline: a confident, self-aggrandizing posture marked by opportunistic devaluation of others, cultural brand monitoring, and parasocial leadership behavior. No state transitions were detected. The grandiosity operates as a steady floor rather than a reactive spike, suggesting this reflects characterological narcissism rather than situation-driven inflation. Even the three posts containing rage (x_246632449042444288, x_246638344455454720, x_246677217659191296) do not shift the underlying state — they are grandiose attacks, not defensive rage born from vulnerability. ### Emotional Texture Within Grandiosity The day's emotional register moves through several phases within the grandiose umbrella: 1. **Morning delight** (9:04 AM): Genuine pleasure at Mac Miller's viral success (x_246595296489000960), representing narcissistic supply acquisition without defensiveness. 2. **Late morning irritability** (11:32–11:55 AM): Burst of disparagement targeting USA Today's redesign and Al Neuharth (x_246632449042444288), followed immediately by anti-Muslim commentary (x_246638344455454720). This cluster shows Trump's pattern of broadcasting displeasure across unrelated targets. 3. **Early afternoon self-promotion** (1:16–1:40 PM): Dense cluster of self-referential posts — rappers using his name, CNBC interview, calling Obama "incompetent," praising Jeter — representing peak brand-maintenance activity. 4. **Mid-afternoon attack mode** (2:30–2:32 PM): Back-to-back attacks on Chris Matthews (x_246677217659191296) and Obama's embassy security (x_246677856883703808), representing the day's emotional peak. 5. **Late afternoon political commentary** (3:25–4:04 PM): Sustained Obama criticism with declining emotional intensity, suggesting winding down. --- ## II. Escalation Analysis **No sustained escalation detected.** Rage appears in three isolated posts scattered across the day: | Time (EDT) | Post ID | Target | Rage Intensity | |---|---|---|---| | 11:32 AM | x_246632449042444288 | USA Today / Al Neuharth | 0.50 | | 11:55 AM | x_246638344455454720 | Muslims (via follower) | 0.40 | | 2:30 PM | x_246677217659191296 | Chris Matthews | 0.65 | The peak rage occurs at 2:30 PM in the Chris Matthews attack, but it is followed immediately by a non-rage post about embassy marines (x_246677856883703808) and then subsides into routine follower engagement and political commentary. The pattern is **intermittent flare-ups** rather than a building spiral. Each rage event is directed at a different target and resolves independently. The rage is disproportionate to triggers in all three cases: a newspaper logo redesign, a follower's anti-Muslim commentary, and a cable TV host defending Obama on a topic unrelated to Trump. This disproportionality is consistent with narcissistic grandiosity where perceived imperfection in the world triggers contemptuous correction. --- ## III. Theme Analysis The day is thematically diversified across five major clusters, with no single topic dominating enough to constitute obsessive return: ### 1. Cultural Brand Monitoring (5 posts) The Mac Miller and Young Jeezy posts bookend a self-promotion arc that includes the CNBC interview link and Apprentice season discussion. Trump is actively monitoring his name's penetration into hip-hop culture — a cross-demographic relevance metric he finds particularly gratifying. ### 2. Obama and Benghazi Criticism (4 posts) The Benghazi attack three days prior provides sustained ammunition. Posts x_246677856883703808, x_246693030109786113, and x_246700974964625410 form a coherent anti-Obama narrative thread: embassy security failures, campaign staff sharing "Chinese propaganda," and the Egypt ally/aid contradiction. These represent rehearsal of themes Trump would amplify in subsequent weeks. ### 3. Follower Engagement (5 posts) A notable cluster of brief, validating replies to followers (x_246640466223824896, x_246669425598672896, x_246670611324227584, x_246671208538595328, x_246688146090233857). These serve dual functions: rewarding follower loyalty and maintaining the parasocial relationship that generates ongoing narcissistic supply. ### 4. Media Criticism (2 posts) The USA Today attack and Chris Matthews attack represent Trump's baseline media delegitimization behavior. The Matthews tweet is particularly significant as an early deployment of the "shill" label — recategorizing journalists as paid propagandists rather than independent voices. ### 5. Anti-Muslim Sentiment (1 post) Post x_246638344455454720 stands alone as the day's most concerning content, representing Trump's willingness to endorse mass exclusion of religious groups during a moment of heightened anti-Muslim tension. **Theme evolution:** The day moves from self-focused cultural monitoring (morning) through mixed attacks and self-promotion (early afternoon) to sustained political commentary (late afternoon), suggesting a natural cognitive shift from personal-brand maintenance to political-opposition positioning as the news cycle develops. --- ## IV. Contradiction Detection ### Supply vs. Grievance: The Rapper Paradox A moderate contradiction exists between posts x_246595296489000960 (9:04 AM) and x_246658792757014528 (1:16 PM): - **9:04 AM:** "WOW!" — genuine delight that Mac Miller's "Donald Trump" song has 67 million hits. The cultural homage is treated as validating. - **1:16 PM:** "Why aren't these guys paying me?" — the same phenomenon (rappers using his name) is now reframed as exploitation requiring financial compensation. This four-hour transition from flattery-reception to entitlement-demand reveals a characteristic narcissistic processing cycle: initial supply enjoyment → cognitive reappraisal → grievance generation. The underlying logic is that if his name generates millions of views, he should be compensated — but this contradicts his initial spontaneous pleasure at the attention itself. The contradiction exposes the instability of narcissistic satisfaction: supply is never enough once the entitlement calculus activates. ### Egypt Policy Criticism Post x_246700974964625410 accuses Obama of contradiction ("First says Egypt is not an ally. Then promises to keep handing over aid"), but this criticism is itself somewhat simplified. Obama's statement was nuanced — he said Egypt was "not an ally" in the traditional treaty sense while acknowledging the strategic relationship. Trump's framing elides this nuance to manufacture a contradiction, projecting incoherence onto Obama while displaying his own tendency toward absolutist thinking. --- ## V. Hypomanic Indicators | Metric | Value | Assessment | |---|---|---| | Post count | 18 | Moderately high for 2012 baseline | | Posting window | 9:04 AM – 4:04 PM EDT | Normal business hours | | Average gap | ~23 minutes | Within normal range | | Shortest gap | 2 minutes (1:24–1:26 PM) | Brief cluster, not concerning | | Densest period | 1:16–1:40 PM (4 posts in 24 min) | Moderate burst | | Earliest post | 9:04 AM EDT | Normal | | Latest post | 4:04 PM EDT | Normal | **Assessment: No hypomanic indicators.** The posting pattern is entirely consistent with a busy professional's social media activity during a standard workday. The 18-post count is above average but not dramatically so. All activity falls within normal waking/business hours. There is no evidence of sleep deprivation, pressured posting, or manic flight of ideas. The 1:16–1:40 PM cluster (four posts in 24 minutes) likely reflects a break between meetings or a media-monitoring session. --- ## VI. Narrative Arc: Stable The day lacks a coherent narrative arc. There is no redemption story (setback → comeback), contamination story (victory → victimhood), or chaos (incoherent fragmentation). Instead, it represents a **stable** day in Trump's pre-political life: rotating through brand maintenance, follower engagement, media attacks, and political commentary with consistent grandiose affect. The closest thing to a narrative thread is the rapper-to-grievance arc (Mac Miller delight → Young Jeezy complaint), but this is too minor to define the day's overall structure. The Benghazi-related posts form a second thread but are distributed across the day rather than building toward a climax. --- ## VII. Event Correlation ### Anti-Islam Video Protests / Benghazi Aftermath (Primary Driver) The September 11 Benghazi attack and the broader eruption of anti-American protests across the Muslim world provide the primary external context for this day. Four posts directly engage with this event cluster: - **x_246638344455454720** (11:55 AM): Validates follower's anti-Muslim sentiment, escalates to endorse mass expulsion. **Reaction type: Amplifying.** Trump uses the follower's statement as a permission structure for his own extremist position. - **x_246677856883703808** (2:32 PM): Claims marines at embassies lack live ammunition, blames Obama. **Reaction type: Offensive.** Attacks Obama's security posture using a widely circulated but disputed claim. - **x_246693030109786113** (3:32 PM): Attacks Obama's deputy campaign manager for sharing "Chinese propaganda." **Reaction type: Offensive.** Attempts to link the Obama campaign to foreign propaganda during a crisis. - **x_246700974964625410** (4:04 PM): Frames Obama's Egypt statements as contradictory, labels him "incompetent and unqualified." **Reaction type: Offensive.** Synthesizes the day's Benghazi criticism into a summary judgment. The overall reaction pattern is **offensive** — Trump is not defending himself but actively exploiting a crisis to attack Obama. This is consistent with his 2012 role as self-appointed opposition commentator. ### USA Today Redesign (Minor Trigger) The USA Today rebrand, announced around this date, triggered the Neuharth attack (x_246632449042444288). This represents opportunistic criticism of a media institution — Trump positioning himself as arbiter of design and business success. --- ## VIII. Danger Assessment **Maximum danger level: Elevated** (one post) Post x_246638344455454720 represents the sole elevated danger item. In the context of widespread anti-Muslim violence following the Benghazi attack and Innocence of Muslims protests, Trump endorsed a follower's anti-Muslim statement and added "Frankly I wish they'd scram." This language: 1. **Normalizes mass exclusion** of a religious group during peak anti-Muslim tension 2. **Validates extremist followers** by publicly agreeing with their sentiments 3. **Creates permission structures** for audience radicalization 4. **Euphemizes** ethnic/religious cleansing ("scram") while maintaining plausible deniability However, this does not constitute a **stochastic terrorism pattern** for the day as a whole. The post is isolated rather than part of a sustained campaign of dehumanization across the day. The remaining Benghazi-related posts attack Obama's competence rather than targeting Muslim populations. **Historical significance:** This post documents that Trump's "Muslim ban" rhetoric (central to his 2015–16 campaign) was already present in embryonic form by September 2012, deployed opportunistically during crisis moments. --- ## IX. Cognitive Assessment **No cognitive concerns detected.** Language across all 18 posts is coherent, contextually appropriate, and syntactically normal. Trump demonstrates: - Appropriate use of quantitative references (67 million hits, 13th season) - Coherent causal reasoning (QE3 → dollar decline → artificial market gains) - Consistent rhetorical framing across related posts - Normal vocabulary and sentence complexity for the medium **Complexity trend: Stable.** No evidence of declining linguistic complexity, word-finding difficulty, or tangential thinking. The day represents Trump's 2012 cognitive baseline without markers of concern. --- ## X. Authorship Patterns Authorship confidence varies notably across the day. High-confidence Trump-authored posts (≥0.85) tend to be the attacks and emotional reactions, while lower-confidence posts (≤0.65) tend to be brief follower replies and policy commentary. This is consistent with a social media operation where Trump personally writes the provocative content while staff handles routine engagement. The QE3 post (x_246691132837330944, authorship 0.45) and Apprentice scheduling reply (x_246690293997506561, authorship 0.40) likely reflect staff authorship. --- ## XI. Summary Assessment September 14, 2012 represents a psychologically unremarkable day in Trump's pre-political social media life. The grandiose state is stable, rage is intermittent and proportionate to his baseline (though disproportionate to actual triggers), and no escalation pattern emerges. The day's most significant output is the "scram" tweet (x_246638344455454720), which documents proto-"Muslim ban" rhetoric deployed during the Benghazi crisis — historically important but not unique to this day's psychological dynamics. The rapper supply-to-grievance arc provides minor clinical interest, illustrating how narcissistic satisfaction rapidly converts to entitlement demands. The Chris Matthews attack previews the "fake news" media delegitimization strategy. But these are patterns of continuity rather than crisis. Trump is operating at baseline: grandiose, opportunistic, intermittently contemptuous, and psychologically stable within his characterological parameters. ### Narrative The day unfolds as a stable rotation through Trump's core 2012 preoccupations — personal brand aggrandizement, media criticism, and Obama opposition — with no significant emotional arc or narrative progression. The Benghazi crisis provides topical fuel but does not reshape his psychological posture, which remains consistently grandiose from start to finish. ### Dominant themes - Self-promotion and cultural brand validation (1 post) - Obama criticism and Benghazi response (1 post) - Media and institutional devaluation (1 post) - Follower engagement and validation harvesting (1 post) - Anti-Muslim sentiment (Benghazi-adjacent) (1 post) ### Contradictions that day - [x_246595296489000960](https://trump.fm/post/x_246595296489000960): Expressed wonder and delight that Mac Miller's 'Donald Trump' song received 67 million hits, treating the cultural homage as flattering validation vs. [x_246658792757014528](https://trump.fm/post/x_246658792757014528): Complained that rappers making Trump songs aren't paying him, reframing the same cultural phenomenon as exploitation rather than flattery ## Posts ### [x_246679932695097340](https://trump.fm/post/x_246679932695097340) X (Twitter) · 2012-09-14T22:40:53.000Z (UTC) · repost > RT @MittRomney: For nearly 4 years, Barack Obama has refused to crack down on China's cheating &, American workers have paid the price. Reposted from @MittRomney > For nearly 4 years, Barack Obama has refused to crack down on China's cheating &, American workers have paid the price. 0 likes · 123 reposts · 0 replies · unknown views --- ### [x_246700974964625410](https://trump.fm/post/x_246700974964625410) X (Twitter) · 2012-09-14T20:04:30.000Z (UTC) > First Obama says Egypt is not an ally. Then he promises to keep handing over aid http://t.co/AQVEdKZn Incompetent and unqualified. 92 likes · 499 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246700974964625410.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246700974964625410/analysis --- ### [x_246693030109786113](https://trump.fm/post/x_246693030109786113) X (Twitter) · 2012-09-14T19:32:56.000Z (UTC) > No surprise--Obama's Deputy Campaign Manager tweeted link from Chinese propaganda outlet http://t.co/JMgUoRMF Did she also write it? 12 likes · 145 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246693030109786113.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246693030109786113/analysis --- ### [x_246691132837330944](https://trump.fm/post/x_246691132837330944) X (Twitter) · 2012-09-14T19:25:24.000Z (UTC) > QE3 is going to further sink the dollar into oblivion. Creates artificial numbers for short term market gains. (cont) http://t.co/8mORe86h 11 likes · 228 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246691132837330944.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246691132837330944/analysis --- ### [x_246690293997506561](https://trump.fm/post/x_246690293997506561) X (Twitter) · 2012-09-14T19:22:04.000Z (UTC) > @Shawn_Maynard This is our 13th season. No precise date yet but most likely in the early spring. Shooting is underway. Will be terrific. 1 likes · 0 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246690293997506561.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246690293997506561/analysis --- ### [x_246688146090233857](https://trump.fm/post/x_246688146090233857) X (Twitter) · 2012-09-14T19:13:31.000Z (UTC) > @Steelchecker Jody--Agreed. 0 likes · 1 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246688146090233857.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246688146090233857/analysis --- ### [x_246679932695097345](https://trump.fm/post/x_246679932695097345) X (Twitter) · 2012-09-14T18:40:53.000Z (UTC) · repost > RT @MittRomney: For nearly 4 years, Barack Obama has refused to crack down on China's cheating & American workers have paid the price. Reposted from @MittRomney > For nearly 4 years, Barack Obama has refused to crack down on China's cheating & American workers have paid the price. 22 likes · 135 reposts · 0 replies · unknown views --- ### [x_246677856883703808](https://trump.fm/post/x_246677856883703808) X (Twitter) · 2012-09-14T18:32:38.000Z (UTC) > Why doesn't Obama let our marines who are guarding the embassies in Egypt have live ammunition? They need it fast. 52 likes · 429 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246677856883703808.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246677856883703808/analysis --- ### [x_246677217659191296](https://trump.fm/post/x_246677217659191296) X (Twitter) · 2012-09-14T18:30:06.000Z (UTC) > It's amazing--@hardball_chris has completely lost all connections to reality. He is a complete shill for Obama. 34 likes · 171 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246677217659191296.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246677217659191296/analysis --- ### [x_246671208538595328](https://trump.fm/post/x_246671208538595328) X (Twitter) · 2012-09-14T18:06:13.000Z (UTC) > @ScottSaia23 Thanks Scott. I appreciate your nice words. 2 likes · 1 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246671208538595328.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246671208538595328/analysis --- ### [x_246670611324227584](https://trump.fm/post/x_246670611324227584) X (Twitter) · 2012-09-14T18:03:51.000Z (UTC) > @Josh_Beaupre Josh--Thanks, I think you're right. 11 likes · 4 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246670611324227584.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246670611324227584/analysis --- ### [x_246669425598672896](https://trump.fm/post/x_246669425598672896) X (Twitter) · 2012-09-14T17:59:08.000Z (UTC) > @MaryEnglish67 @USAToday Sometimes that's necessary. 0 likes · 0 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246669425598672896.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246669425598672896/analysis --- ### [x_246664775742914561](https://trump.fm/post/x_246664775742914561) X (Twitter) · 2012-09-14T17:40:40.000Z (UTC) > Amazing--playing with an ankle injury, @Yankees Captain Derek Jeter tied Willie Mays last night for #10 on (cont) http://t.co/EpJlkDqY 8 likes · 42 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246664775742914561.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246664775742914561/analysis --- ### [x_246661164782723072](https://trump.fm/post/x_246661164782723072) X (Twitter) · 2012-09-14T17:26:19.000Z (UTC) > Via @starpulse: "Donald Trump Calls Barack Obama 'Incompetent'" http://t.co/Z5HjJFqj 62 likes · 133 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246661164782723072.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246661164782723072/analysis --- ### [x_246660702989860865](https://trump.fm/post/x_246660702989860865) X (Twitter) · 2012-09-14T17:24:28.000Z (UTC) > My @CNBCClosingBell interview discussing QE3, the housing market, my stock picks and the 2012 election http://t.co/z4uCefaP 12 likes · 24 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246660702989860865.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246660702989860865/analysis --- ### [x_246658792757014528](https://trump.fm/post/x_246658792757014528) X (Twitter) · 2012-09-14T17:16:53.000Z (UTC) > Oh no, another rapper doing a Trump song --"Young Jeezy - Trump Lyrics." Why aren't these guys paying me? 172 likes · 533 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246658792757014528.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246658792757014528/analysis --- ### [x_246640466223824896](https://trump.fm/post/x_246640466223824896) X (Twitter) · 2012-09-14T16:04:04.000Z (UTC) > @HeinzPak @usatoday That could be. Agreed. 2 likes · 0 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246640466223824896.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246640466223824896/analysis --- ### [x_246638344455454720](https://trump.fm/post/x_246638344455454720) X (Twitter) · 2012-09-14T15:55:38.000Z (UTC) > @BuckingSlams Sam, you're 100% correct. Frankly I wish they'd scram. 4 likes · 2 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246638344455454720.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246638344455454720/analysis --- ### [x_246632449042444288](https://trump.fm/post/x_246632449042444288) X (Twitter) · 2012-09-14T15:32:12.000Z (UTC) > I hate @USAToday's redesign--the logo is terrible. Lightweight Al Neuharth must've had something to do with this No wonder paper is failing. 15 likes · 60 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246632449042444288.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246632449042444288/analysis --- ### [x_246595296489000960](https://trump.fm/post/x_246595296489000960) X (Twitter) · 2012-09-14T13:04:34.000Z (UTC) > WOW! I just heard that the previously unknown singer Mac Miller has received over 67 million hits on his song "Donald Trump." 397 likes · 958 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_246595296489000960.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_246595296489000960/analysis ## For agents - Site overview: https://trump.fm/llms.txt - API specification: https://trump.fm/openapi.json - MCP server: https://trump.fm/mcp (search and fetch tools, no auth) - This day as JSON: https://trump.fm/api/posts/date/2012-09-14 - Day analysis as JSON: https://trump.fm/api/analysis/date/2012-09-14 - The posts alone, without the day analysis: https://trump.fm/date/2012-09-14.md?analysis=false _Markdown view of a trump.fm page. Post, analysis, date, feed, contradictions, search and about pages answer in markdown at their URL with `.md` appended (`/index.md` for the home page), or when sent `Accept: text/markdown`._