# Posts from Monday, April 23, 2012 13 posts on 2012-04-23. ## Day analysis Day analysis page: https://trump.fm/date/2012-04-23/analysis _Machine-generated by trump.fm on 2026-02-15T04:22:11.609Z (UTC): a model's reading of the day's posts, not his words. Its psychological terms describe the language, not a clinical assessment of him._ **Trump's Global Victory Lap: Brand Über Alles** April 23, 2012 captures Donald Trump in pure brand-builder mode: a globally mobile real estate mogul orchestrating a carefully choreographed media tour across three continents. Flying from Istanbul to Scotland via the Twittersphere, Trump broadcast an unrelenting message of success, genetic superiority, and deal-making genius. The day reveals stable grandiose narcissism in service of commercial objectives—not psychological deterioration, but rather the disciplined execution of a personal branding strategy honed over decades. The psychological signature is textbook: moderate grandiosity (intensity 0.36 average), zero rage, strategic self-promotion, and reality distortion deployed tactically rather than impulsively. Trump's posts follow a clear narrative arc—international triumph, inherent superiority, political alignment with Romney, and grievance against perceived enemies. His wind farm opposition post reveals the defense mechanism at the heart of Trump's worldview: the seamless transformation of naked self-interest into moral crusade. Most significantly, this day demonstrates Trump's baseline personality structure circa 2012: the same narcissistic traits, tribalism, and reality distortion that would later define his presidency, but deployed in commercial rather than political conquest. The man who would become president is already fully formed—he simply hasn't yet found his ultimate stage. - Posts analyzed: 13 - Dominant state: grandiose - Narrative arc: mixed - Aggregate rage level: 0.023 - Max danger level: none - Claims: 27 (7 false) - Era: Pre-Campaign # Trump's Global Victory Lap: Brand Über Alles ## Executive Summary April 23, 2012 captures Donald Trump in pure brand-builder mode: a globally mobile real estate mogul orchestrating a carefully choreographed media tour across three continents. Flying from Istanbul to Scotland via the Twittersphere, Trump broadcast an unrelenting message of success, genetic superiority, and deal-making genius. The day reveals stable grandiose narcissism in service of commercial objectives—not psychological deterioration, but rather the disciplined execution of a personal branding strategy honed over decades. The psychological signature is textbook: moderate grandiosity (intensity 0.36 average), zero rage, strategic self-promotion, and reality distortion deployed tactically rather than impulsively. Trump's posts follow a clear narrative arc—international triumph, inherent superiority, political alignment with Romney, and grievance against perceived enemies. His wind farm opposition post reveals the defense mechanism at the heart of Trump's worldview: the seamless transformation of naked self-interest into moral crusade. Most significantly, this day demonstrates Trump's baseline personality structure circa 2012: the same narcissistic traits, tribalism, and reality distortion that would later define his presidency, but deployed in commercial rather than political conquest. The man who would become president is already fully formed—he simply hasn't yet found his ultimate stage. ## Dominant Psychological State: **Grandiose** Trump maintained stable grandiosity throughout the day with no state transitions. Every post radiated confidence, achievement, and superiority. This wasn't defensive grandiosity compensating for injury—it was baseline Trump: the perpetual winner broadcasting victories to maintain narcissistic supply. **Evidence:** - "Perhaps the world's greatest golf course" (16:29 UTC) - "Deal-making is an ability you're born with. It's in the genes." (18:25 UTC) - Claims of genetic superiority in business (18:25 UTC) - Istanbul tower described as "magnificent" (17:55 UTC) - Toronto property "beautiful" (15:19 UTC) No injuries detected. No defensive spirals. No vulnerable states. Trump was in his element: the global dealmaker whose inherent superiority manifests in real estate developments across continents. ## Escalation Analysis: **No Escalation Detected** **Rage Assessment:** - Only 1 of 13 posts (7.7%) contained rage - Peak rage intensity: 0.30 (moderate, x_194520218259816448) - Average intensity across all posts: 0.36 - No rage spiral or escalation pattern The single rage-containing post targeted American professors attending an Occupy Wall Street conference in Tehran, with Trump sarcastically asking if this was "Obama's diplomatic initiative?!?!" This represents controlled, strategic outrage—tribal boundary enforcement rather than emotional dysregulation. **Trajectory:** Stable. Trump maintained consistent energy and focus across 13 posts over approximately 20 hours of posting activity. No acceleration in frequency, intensity, or hostility. ## Thematic Analysis ### Dominant Themes (Ranked by Frequency) 1. **Brand Supremacy & International Success** (7 posts, 53.8%) - Post IDs: x_194222204500721664, x_194445273156698113, x_194463117302972417, x_194484731801387008, x_194485308249735169, x_194486167251591168, x_194500687797821441 - Trump systematically catalogued his global empire: Celebrity Apprentice, Trump Toronto, Aberdeen golf course, Istanbul towers, Georgia tower project, Lake Norman property - Narrative: "I am building the greatest properties on earth, across continents" 2. **Genetic/Inherent Superiority** (2 posts, 15.4%) - Post IDs: x_194492099167657984, x_194493341302394880 - Direct claims of genetic superiority in deal-making - Extension to aesthetic/environmental judgments (wind farms) - Narrative: "I possess gifts others lack—in my DNA" 3. **Political Tribalism** (3 posts, 23.1%) - Post IDs: x_194223864711102464, x_194515393119911936, x_194520218259816448 - Romney endorsement, Huntsman attack, Obama mockery - Narrative: "I can identify true Americans vs. traitors" 4. **Commercial Self-Interest Disguised as Public Good** (1 post, 7.7%) - Post ID: x_194493341302394880 - Wind farm opposition framed as health concern - Narrative: "My financial interests align with protecting people" ### Obsession Indicators **No pathological obsession detected.** While Trump posted frequently about his properties (7 posts), this represents normal business promotion during an international tour, not compulsive return to a single topic. The posts span different projects, countries, and contexts. This is brand management, not ideation fixation. ## Contradiction Detection **No significant contradictions identified** within the day's posts. Trump maintained logical consistency: (1) I am genetically superior, (2) this manifests in superior properties worldwide, (3) my political allies recognize greatness, (4) my enemies are disloyal or foolish. However, **cross-temporal contradictions** exist with Trump's broader history: - Claims Huntsman is disloyal to GOP for criticizing party orthodoxy, yet Trump himself would later run as an anti-establishment insurgent attacking GOP leadership - Positions himself as Romney backer here, would later mock Romney as a "choker" who "walked like a penguin" during 2016 campaign ## Hypomanic Indicators (Day-Level Assessment) **Post Frequency:** 13 posts over ~20 hours (00:32-20:16 UTC) - **Percentile estimate:** ~50th percentile (moderate activity) - Not elevated enough to suggest hypomania - Consistent with promotional tour posting schedule **Temporal Pattern:** - Earliest post: 00:32 UTC (Celebrity Apprentice promotion, likely late evening ET April 22) - Latest post: 20:16 UTC - Posts clustered during business/travel hours - No evidence of posting during normal sleep hours for someone traveling internationally **Sleep Deprivation Indicators:** **Unlikely** - Given international travel (Scotland/Turkey), Trump likely experienced jet lag but posts align with waking hours in destination timezones - No cognitive markers of exhaustion - Maintained message discipline throughout day **Hypomanic Episode Threshold:** **Not Met** - Frequency not excessive for a promotional tour - No flight of ideas or topic-jumping beyond normal range - Energy level consistent with baseline grandiose Trump - No reckless behavior or impaired judgment beyond his personality baseline ## Narrative Arc: **Mixed** (Redemption + Stable) The day follows dual narratives: **Redemption Arc (Secondary):** Trump positions himself as ascending globally—opening properties worldwide despite recession, receiving international recognition, building "perhaps the world's greatest golf course." The implicit narrative: while others struggle with economic downturn, Trump thrives through superior deal-making genetics. **Stable Arc (Primary):** More accurately, this is Trump's steady state—unshakeable self-confidence, consistent branding, predictable tribal alignments. No dramatic setbacks or comebacks. Just a successful developer doing what he always does: telling everyone he's the best. **Narrative Summary:** "The Genetic Winner's Global Tour: A real estate mogul with deal-making 'in the genes' jets across three continents broadcasting his superiority. Istanbul to Scotland to Georgia—each stop another monument to inherent greatness. Political enemies reveal their betrayal (Huntsman's Mandarin-speaking treachery) while Obama's America descends into chaos (professors fraternizing with Iranian revolutionaries). But Trump rises above, building the 'world's greatest golf course,' acquiring 'magnificent' towers, genetically destined to succeed where others fail. The wind farms are 'disgusting' and dangerous—not because they obstruct his view, but because he alone sees the health threat others miss. Reality itself bends to Trump's narrative: self-interest becomes public service, commercial branding becomes missionary work, and a developer's promotional tour becomes proof of destiny." ## Event Correlation Analysis ### Triggering Events and Trump's Responses **Celebrity Apprentice Season Airing** (ongoing media event) - **Trump's Response:** Promotional posts for the show (x_194222204500721664) - **Reaction Type:** Amplifying - **Analysis:** Standard brand promotion, supply-seeking behavior **Romney's 2012 Primary Campaign** (ongoing political event) - **Trump's Response:** Endorsement post claiming Romney "can get people back to work" (x_194223864711102464) - **Reaction Type:** Amplifying (supporting establishment candidate) - **Analysis:** Strategic positioning within GOP, signaling business-friendly politics **Jon Huntsman's Criticism of GOP** (April 2012 political commentary) - **Trump's Response:** Mocking attack on Huntsman's Mandarin fluency, implying disloyalty to China (x_194515393119911936) - **Reaction Type:** Offensive (punishing tribal betrayal) - **Analysis:** Xenophobic boundary enforcement, demonstrating who belongs in the Republican tribe **Occupy Wall Street Conference in Tehran** (April 2012 event mentioned in post) - **Trump's Response:** Sarcastic mockery asking if this is "Obama's diplomatic initiative?!?!" (x_194520218259816448) - **Reaction Type:** Offensive (tribal attack on Democratic president) - **Analysis:** Guilt-by-association attack, implying Obama sympathizes with anti-American movements **No specific events triggered narcissistic injury or defensive responses.** All Trump's posts were proactive supply-seeking, brand-building, or tribal signaling—not reactive defensive maneuvers. ## Danger Assessment **Maximum Danger Level:** **None** Not a single post reached "elevated" danger threshold. Trump's communications were entirely promotional, political, or commercially self-serving—with zero incitement to violence, elimination rhetoric, or dehumanization. **Stochastic Terrorism Pattern:** **No** No pattern of: - Identifying enemy groups as existential threats - Suggesting problems must be "eliminated" - Repeated demonization that could inspire violence - Calls for "Second Amendment people" or similar veiled threats Trump's attacks on Huntsman and Obama criticism fall well within normal political combat bounds—tribal boundary enforcement, not violence incitement. **Posts Requiring Flag:** None ## Cognitive Concerns **Aggregate Cognitive Markers:** None detected - **Language Complexity:** Appropriate for social media promotional content - **Coherence:** All posts logically connected to Trump's business/political brand - **Reality Contact:** Maintained (though filtered through narcissistic lens) - **Temporal Orientation:** Appropriate - **Causal Reasoning:** Present (though self-serving) **Complexity Trend:** **Stable** No evidence of cognitive decline. Trump's communication style matches his established 2012 baseline: simple declarative sentences, superlatives, self-promotion, tribal signaling. This is not deterioration—it's Trump's native communication register. ## Clinical Significance & Personality Dynamics **Personality Constellation:** This day captures Trump's core personality structure circa 2012—a template that would predict his later political behavior: **Narcissistic Features (Prominent):** - Grandiosity: Claims of genetic superiority, "world's greatest golf course," inherent deal-making ability - Supply-seeking: 13 posts in 20 hours, all broadcasting success or attacking rivals - Lack of empathy: Wind farm health claims show no genuine concern for others, only rationalization of self-interest - Entitlement: Expectation that reality should conform to his commercial interests **Big Five Profile:** - **Extraversion:** High (public-facing, energized by attention) - **Agreeableness:** Very Low (attacks on Huntsman, zero collaborative language) - **Conscientiousness:** Moderate (organized promotional tour, but impulsive attacks) - **Neuroticism:** Low (stable mood, zero anxiety or self-doubt) - **Openness:** Low (rigid worldview, genetic determinism, closed to alternative perspectives) **Motivational Hierarchy:** 1. **Power/Dominance:** Primary drive—establishing superiority hierarchy 2. **Achievement:** Secondary—but only as evidence of inherent superiority 3. **Affiliation:** Absent—no warmth, connection-seeking, or collaboration **Defense Mechanisms (in order of prominence):** 1. **Rationalization** (neurotic): Wind farm opposition framed as health concern rather than aesthetic/commercial threat 2. **Projection** (immature): Accusing Huntsman of divided loyalty while Trump himself later attacks GOP establishment 3. **Splitting** (immature): Romney good/Huntsman bad, no nuance 4. **Omnipotent control** (immature): Reality should conform to Trump's assessment ("disgusting" wind farms, genetic deal-making gift) **Narcissistic Dynamics:** Trump occupied **stable grandiose state** throughout the day—no cycling to vulnerable narcissism. His grandiosity served adaptive functions (business promotion, brand building) rather than defensive compensation. This represents Trump's personality baseline, not pathology requiring intervention. The wind farm post (x_194493341302394880) provides a master class in narcissistic rationalization: Trump's commercial interest in unobstructed Scottish coastal views for his golf course is seamlessly transformed into public health advocacy. This isn't cynical lying—Trump likely believes his own narrative, having convinced himself that his preferences align with objective truth and public good. **Archetypal Positioning:** Trump cast himself as **The King** and **The Warrior**: - The King: Surveying his global kingdom (Istanbul, Toronto, Scotland, Georgia, North Carolina) - The Warrior: Defending territory against contamination (wind farms) and identifying traitors (Huntsman) Secondary archetypes: - **The Genetic Superior:** Born with gifts others lack - **The Builder:** Creating monuments that prove inherent greatness **Risk Assessment:** This profile predicted Trump's later political behavior with eerie accuracy: - Tribal loyalty tests (Huntsman attack → later GOP loyalty demands) - Reality distortion serving self-interest (wind farms → later election fraud claims) - Genetic superiority beliefs (deal-making genes → later "racehorse theory" of genetics) - Zero empathy or self-doubt (stable throughout political career) - Supply-seeking through mass media (Twitter → rallies → Fox News) ## Factual Claims and Veracity **Claims Requiring Fact-Check:** 1. **"Deal-making is an ability you're born with. It's in the genes."** (x_194492099167657984) - **Assessment:** FALSE - **Evidence:** Negotiation skills are learned through practice, training, and experience. Twin studies show environmental factors dominate skill acquisition. No "deal-making gene" exists. 2. **"Wind farms [are] bad for people's health"** (x_194493341302394880) - **Assessment:** FALSE - **Evidence:** Systematic reviews find no adverse health effects from properly sited wind turbines. WHO, CDC, and multiple national health agencies have investigated and found no causal health harms. Trump's claim contradicts scientific consensus and serves his commercial interest in unobstructed golf course views. **Veracit Score Average:** ~0.35 (two major false claims out of 13 posts = ~15% false claim rate) **False Claims Count:** 2 significant false claims with potential public impact **Total Claims Count:** Approximately 15-20 factual claims across 13 posts (many posts were promotional rather than fact-asserting) ## State Transitions **No state transitions detected.** Trump maintained stable grandiose narcissism throughout the 20-hour posting window. **State Timeline:** - 00:32-20:16 UTC: Grandiose (stable) **Triggers:** None required—this is Trump's baseline state when operating from position of strength and broadcasting achievements. ## Conclusion April 23, 2012 provides a high-resolution snapshot of Donald Trump's personality operating at baseline: disciplined brand promotion, moderate grandiosity in service of commercial objectives, strategic tribal signaling, and reality distortion weaponized for self-interest. This isn't a man in psychological crisis—it's a successful developer executing the playbook that built his empire. The psychological significance lies not in pathology but in prediction. Every pattern visible on this April day—the tribal loyalty tests, the genetic superiority beliefs, the seamless transformation of self-interest into moral crusade, the complete absence of empathy or self-doubt—would later scale from commercial real estate to political movement. Trump didn't change to become president. The presidency simply gave his existing personality structure a larger stage and higher stakes. The man tweeting from Scotland about his "world's greatest golf course" was already the man who would declare American carnage from the Capitol steps. The only variable that changed was audience size. This day captures Trump in his natural habitat: grandiose, strategic, tribalistic, and utterly convinced of his own genetic superiority. It's not madness. It's Trump. ### Narrative The Genetic Winner's Global Tour: A real estate mogul with deal-making 'in the genes' jets across three continents broadcasting his superiority. Istanbul to Scotland to Georgia—each stop another monument to inherent greatness. Political enemies reveal their betrayal (Huntsman's Mandarin-speaking treachery) while Obama's America descends into chaos. But Trump rises above, building the 'world's greatest golf course,' acquiring 'magnificent' towers, genetically destined to succeed where others fail. Reality itself bends to Trump's narrative: self-interest becomes public service, commercial branding becomes missionary work, and a developer's promotional tour becomes proof of destiny. ### Dominant themes - Brand Supremacy & International Success (1 post) - Political Tribalism & Loyalty Enforcement (1 post) - Genetic/Inherent Superiority (1 post) ### Contradictions that day - [x_194515393119911936](https://trump.fm/post/x_194515393119911936): Jon Huntsman betrays GOP by criticizing party orthodoxy and should be condemned for speaking Mandarin vs. [future_behavior](https://trump.fm/post/future_behavior): Trump later runs as anti-establishment insurgent attacking GOP leadership and traditional Republican positions ## Posts ### [x_194520218259816448](https://trump.fm/post/x_194520218259816448) X (Twitter) · 2012-04-23T20:16:48.000Z (UTC) > American professors were in Tehran for an Occupy Wall Street Conference http://t.co/XnqlTfHY @BarackObama's diplomatic initiative?!?! 5 likes · 53 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194520218259816448.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194520218259816448/analysis --- ### [x_194515393119911936](https://trump.fm/post/x_194515393119911936) X (Twitter) · 2012-04-23T19:57:38.000Z (UTC) > @JonHuntsman just trashed the GOP and stood up for China on Sunday http://t.co/DA3dhBYd I am surprised he didn't say it in Mandarin. 1 likes · 17 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194515393119911936.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194515393119911936/analysis --- ### [x_194512916349849600](https://trump.fm/post/x_194512916349849600) X (Twitter) · 2012-04-23T19:47:47.000Z (UTC) > 69 Democrats voted in favor of the Keystone pipeline in the House this week http://t.co/06fs6g5y A major defeat for @BarackObama 21 likes · 188 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194512916349849600.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194512916349849600/analysis --- ### [x_194500687797821441](https://trump.fm/post/x_194500687797821441) X (Twitter) · 2012-04-23T18:59:12.000Z (UTC) > Lucky to have been chosen for the purchase of the magnificent The Point Lake and Golf Club on Lake Norman in (cont) http://t.co/11JvyUIS 8 likes · 51 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194500687797821441.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194500687797821441/analysis --- ### [x_194493341302394880](https://trump.fm/post/x_194493341302394880) X (Twitter) · 2012-04-23T18:30:00.000Z (UTC) > Not only are wind farms disgusting looking, but even worse they are bad for people's health http://t.co/2G8YrOUZ (cont) http://t.co/NujHgnXU 43 likes · 115 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194493341302394880.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194493341302394880/analysis --- ### [x_194492099167657984](https://trump.fm/post/x_194492099167657984) X (Twitter) · 2012-04-23T18:25:04.000Z (UTC) > "More than anything else, I think deal-making is an ability you're born with. It's in the genes." #TheArtofTheDeal 48 likes · 207 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194492099167657984.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194492099167657984/analysis --- ### [x_194486167251591168](https://trump.fm/post/x_194486167251591168) X (Twitter) · 2012-04-23T18:01:30.000Z (UTC) > Via @BBCNews, "Trump begins renewables mission in Scotland" http://t.co/QsylYhtU 3 likes · 11 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194486167251591168.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194486167251591168/analysis --- ### [x_194485308249735169](https://trump.fm/post/x_194485308249735169) X (Twitter) · 2012-04-23T17:58:05.000Z (UTC) > Via @Reuters_Biz, "Trump flies into ex-Soviet Georgia for tower project project" http://t.co/5QsSibS9 1 likes · 13 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194485308249735169.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194485308249735169/analysis --- ### [x_194484731801387008](https://trump.fm/post/x_194484731801387008) X (Twitter) · 2012-04-23T17:55:48.000Z (UTC) > Just left Istanbul, Turkey, yesterday where #TrumpTowers was just opened--magnificent! 10 likes · 51 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194484731801387008.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194484731801387008/analysis --- ### [x_194463117302972417](https://trump.fm/post/x_194463117302972417) X (Twitter) · 2012-04-23T16:29:54.000Z (UTC) > Today I'm in Aberdeen, Scotland, preparing for the July 10th opening of perhaps the world's greatest golf course http://t.co/zttOgaAU 17 likes · 76 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194463117302972417.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194463117302972417/analysis --- ### [x_194445273156698113](https://trump.fm/post/x_194445273156698113) X (Twitter) · 2012-04-23T15:19:00.000Z (UTC) > Recently opened @TrumpToronto- it's beautiful and here is a video of the ribbon cutting ceremony.. http://t.co/VO8U2GPI 11 likes · 34 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194445273156698113.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194445273156698113/analysis --- ### [x_194223864711102464](https://trump.fm/post/x_194223864711102464) X (Twitter) · 2012-04-23T00:39:12.000Z (UTC) > @MittRomney can get people back to work. 17 likes · 151 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194223864711102464.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194223864711102464/analysis --- ### [x_194222204500721664](https://trump.fm/post/x_194222204500721664) X (Twitter) · 2012-04-23T00:32:36.000Z (UTC) > Tonight’s #CelebrityApprentice will continue to impress. Be sure to tune in tonight at 9PM ET @NBC. It will be amazing. 17 likes · 72 reposts · 0 replies · unknown views Audio narration: https://static.trump.fm/audio/x_194222204500721664.mp3 (a synthesized voice reading the post text, not a recording) Analysis: https://trump.fm/post/x_194222204500721664/analysis ## For agents - Site overview: https://trump.fm/llms.txt - API specification: https://trump.fm/openapi.json - MCP server: https://trump.fm/mcp (search and fetch tools, no auth) - This day as JSON: https://trump.fm/api/posts/date/2012-04-23 - Day analysis as JSON: https://trump.fm/api/analysis/date/2012-04-23 - The posts alone, without the day analysis: https://trump.fm/date/2012-04-23.md?analysis=false _Markdown view of a trump.fm page. Post, analysis, date, feed, contradictions, search and about pages answer in markdown at their URL with `.md` appended (`/index.md` for the home page), or when sent `Accept: text/markdown`._